wet n wild Wins Two Allure Best Of Beauty Awards

LOS ANGELES, Sept. 19, 2013 /PRNewswire/ -- Fabulously edgy and affordable brand wet n' wild is pleased to announce that they took two Allure Best of Beauty Awards on September 9, 2013! Winning for "Best Bright Lipstick" was their MegaLast Lip Color in Cherry Picking and the ColorIcon Eyeshadow Trio in Don't Steal My Thunder won for "Best Cheap Thrill." Allure, The Beauty Expert, announced the winners at the 2013 Best of Beauty Awards at Lincoln Center in New York City, hosted by editor-in-chief Linda Wells along with VP and publisher Agnes B. Chapski.

Allure's pick amongst thousands, wet n' wild MegaLast Lip Color in Cherry Picking is a longwearing, semi-matte creme lipstick. The lipstick's velvety color doesn't cake, feather, or bleed but still delivers major hydration with Coenzyme Q10 and Vitamins A and E. The magazine's editors and experts then went on to select the ColorIcon Eyeshadow Trio in Don't Steal My Thunder, composed of a steely, shimmery silver for the eyelid, a sparkly black for the crease and a creamy pearl for the browbone. The coordinated shades create a perfect eye look with the "how to" palette, emphasizing which works to highlight, define and accentuate with create unique looks.

Allure's Best of Beauty Awards honors the most effective and innovative products in the marketplace by rigorously testing tens of thousands of them by Allure editors and industry experts, such as dermatologists, makeup artists, hairstylists, and cosmetic chemists. Allure's Best of Beauty Awards are distinctive from other such editorial endorsements in that editors test products from the entire market and not just those from brands that advertise. 

"We couldn't be more thrilled about these awards that further solidify our outstanding partnership with Allure," says Brian Talbot, Vice President of Marketing at Markwins. "We developed these products with our consumer in mind: the fashion-savvy, fun woman who likes to experiment with makeup, but still loves her trusted essentials at an affordable price. We're excited to see how this honor will play out in reaching new fans of the brand while bolstering the loyalty of our current fan base." 

Check out wet n' wild MegaLast Lip Color and ColorIcon Eyeshadow in the October issue of Allure magazine, already on newsstands (September 17), or online at allure.com/go/best-of-beauty.

wet n' wild cosmetics can be purchased at mass market retailers nationwide.

About wet n wild®
For over 30 years, wet n wild® has kept its promise to be the trusted beauty destination for women, inclusive of all age, ethnicity, skin color, and economic status. As trendsetters in color and leaders in package design, no other brand delivers a better product for a better price. A division of Markwins Beauty Products located in the heart of Los Angeles, California, wet n wild® continues to be the top-selling value brand in North America by balancing accessibility and quality – giving women the confidence and freedom to express themselves.

SOURCE wet n wild