WestJet Rewards launches new tiers

Try Gold flight benefits faster with Fast Track and Status Match offers

CALGARY, Oct. 29, 2014 /CNW/ - WestJet today celebrates the launch of WestJet Rewards tiers. WestJet Rewards members now enjoy higher WestJet dollar earn rates and milestone awards with Teal, Silver or Gold tiers. Tiers also offer easy-to-use flight benefits like a free checked bag, lounge and advance seat selection vouchers in Silver. Gold members enjoy another free checked bag, advance boarding, priority security screening and other valued amenities.

WestJet Rewards is also launching two limited-time offers for members to achieve Gold flight benefits. The Fast Track offer awards Gold flight benefits to registered members with a qualifying flight spend of $1,500 for WestJet flights flown between today and January 31, 2015. The Status Match offer provides Gold flight benefits to members with top-tier status in another Canadian airline's frequent flyer program. Members must have a minimum of 25,000 qualifying miles or 25 qualifying flight segments and provide valid proof of status in order to qualify for Status Match.

"We are really excited about launching WestJet Rewards Teal, Silver and Gold tiers. We want our guests to be excited too," said Marshall Wilmot, WestJet Vice-President, Product and Distribution. "The Fast Track offer gives our members a chance to experience all the great flight benefits of Gold without reaching the annual flight spend requirement. The Status Match offer allows frequent flyers from another airline to try our tier program. Both promotions allow everyone to experience the best of what WestJet Rewards tiers have to offer and, hopefully, members will tell a few friends as well."

Gold flight benefits include 10 airport lounge vouchers, four advance seat selection vouchers, no charge for first and second checked bags, no fee to change to an earlier or later flight on same day of travel, priority security screening at select airports, and advance boarding. Qualifying members will enjoy Gold flight benefits until February 29, 2016.

Visit westjet.com/getgold for full details and to participate in offers.

About WestJet
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods - even on seat sales. For more information about everything WestJet, please visit westjet.com.

Recent recognition includes:
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine)
2013 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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SOURCE: WestJet