West Cary Group Launches Richmond Navigate Site for 2015 UCI Road World Championships

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Aug 18, 2015, 09:00 ET

RICHMOND, Va., Aug. 18, 2015 /PRNewswire/ -- West Cary Group, an award-winning advertising and marketing communications firm headquartered in Richmond, Virginia, has launched Navigate.Richmond2015.com. The agency was hired by Richmond 2015, the committee responsible for organizing the 2015 UCI Road World Cycling Championships (Worlds), to design and develop the site as a guide for race participants, residents and tourists to explore multiple aspects of the elite event. Worlds will take place September 19-27, 2015, in and around Richmond.

"For nine days, the Richmond region will host an international audience," says Moses Foster, president and CEO of West Cary Group. "It was important for us to collaborate with Richmond 2015 and the City of Richmond in order to create a site that demonstrates how prepared we are for the global stage."

The site includes information on course routes, street closures, transportation and parking options, and more. Detailing the logistics of each of the 16 races included in the event involved the development of over 70 maps with geographic information systems (GIS) data and using the Google API system to ensure the site was mobile friendly.

Within 24 hours of its launch, Navigate.Richmond2015.com was viewed over 8,000 times and garnered more than 43,000 page views. On average, users from across the globe spent over three minutes on the site.

"I couldn't be more pleased with the results," says Wilson Flohr, CEO, Richmond 2015. "You can't imagine the complexity behind building what appears to be a simple website – which is a testament to West Cary Group's digital and creative skill set. They designed a marvelous product for our organization, for the community and for the world."

About West Cary Group – Web: westcarygroup.com, Facebook: West Cary Group, Twitter: @westcarygroup
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include digital advertising and media, mobile application design and development, web design and development, brand marketing and advertising, direct response marketing and employee communications. Clients include Capital One, WestRock, Genworth, Vonage, Estes, Ferguson Enterprises, Virginia Eye Institute and Union Bank & Trust.

About Richmond 2015 – Web: richmond2015.com, Facebook: Richmond 2015, Twitter: @richmond2015
Richmond 2015, Inc., is the independent non-profit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. Partners of the UCI include MAPEI, SHIMANO, TISSOT, TACX and Santini. Partners of Richmond 2015 include Altria, Anthem, CarMax, ChildFund International, Cushman & Wakefield | Thalhimer, Davenport & Company, Dominion, Genworth, Hourigan Construction, Hunton & Williams, Kings Dominion, Lansing Building Products, MARTIN'S Food Markets, MWV, McGuireWoods, Norfolk Southern, PIASCIK, The Community Foundation, TowneBank, University of Richmond, Virginia is for Lovers, VCU Medical Center and Williams Mullen. The Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are key partners of Richmond 2015 in addition to its corporate partners.