Webinar to Highlight Independent Research Firm's Perspective on Top Firms Providing Marketing Mix Analytics in their 2013 'Marketing Mix Modeling' Report

WILTON, Conn., May 21, 2013 /PRNewswire/ -- Marketing Management Analytics (MMA), the leader in predictive analytics and high-value analytic consulting for global marketing driven organizations, will sponsor a webinar on June 6, at 1:00 pm ET (12:00pm CT) to examine how companies seeking to improve their marketing ROI can apply innovation and the latest advancements in marketing mix modeling to meet the holistic needs of marketing, finance and all executives to achieve measurable improvements in marketing driven performance.

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"Forrester's analysis of the industry spanning a holistic range of analytic and marketing criteria can help guide companies in conducting, assimilating and realizing the value from analytics and provide a roadmap to the successful implementation of marketing mix modeling," said Doug Brooks, Executive Vice President of Marketing Management Analytics. "Over the past few years more powerful data management technologies, faster and more predictive analytic platforms combined with an understanding of how to assimilate these technologies and analytics into organizational decision-making is significantly elevating the 'actionability' and value proposition around predictive analytics," said Brooks who will speak to the Forrester report findings and the implications they have for companies with guest Luca Paderni, VP and Research Director – Marketing Leadership Practice, at Forrester, and author of Deliver Transparent Returns on Your Marketing Dollar.

"Marketers in the CPG sector have invested in media mix models for a long time. But now the demand for accountability has spread across industries — driven by the chief financial officer (CFO) and the chief executive officer (CEO) — to encompass the entire marketing mix. The latest generation of marketing mix models — powered by exponential growth in computational might and the increasing sophistication of the analytics platforms — can tackle the challenges of return on investment (ROI) accountability, media fragmentation, and data complexity better than ever," says Forrester Research*.

Paderni will discuss how the pressures on budgets and the ability to generate measurable marketing-return-on-investment (MROI) are driving not only marketing departments but organizations as-a-whole to adopt more effective ways of producing higher returns for marketing spend. Hear how predictive analytics combined with the more powerful data management capabilities and technologies available today can play a material part in companies developing sustainable competitive advantages, maximizing marketing investment and increasing shareholder value.

For details and to register for the Webinar (set for June 6 at 1:00 pm ET; 12:00pm CT), visit https://eval.webex.com/eval/onstage/g.php?d=929031601&t=a

About MMA

MMA is a leading global analytics company that provides Fortune 500 organizations with forward looking, predictive solutions that drive continuous, repeatable and incremental value. The company was founded in 1989, pioneering the commercialization of marketing mix modeling, and through their innovative analytic methodologies and approaches, management of "big marketing data", predictive software and high-value consulting has helped companies generate billions of dollars in incremental returns. MMA is headquartered in Wilton, CT and is a part of leading global custom market research company Ipsos, who has major offices in over 80 locations worldwide. For more information please visit: http://www.mma.com.

*Predictive Analytics Revolutionize Marketing Mix Planning Report, Dec, 2012

Contact: Lisa Foster, Marketing Management Analytics (MMA) ; [email protected], 203-834-3300 

SOURCE Marketing Management Analytics

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