Weber Shandwick Selected as U.S. Public Relations Agency of Record for NETGEAR, Inc.
SUNNYVALE, Calif., Sept. 7, 2011 /PRNewswire/ -- Weber Shandwick has been selected as NETGEAR® Inc.'s (NASDAQGM: NTGR) U.S. agency of record, following a competitive pitch. The firm began work in July, providing strategic public relations counsel, and consumer and trade public relations support for the company's marketing initiatives.
"Weber Shandwick's experience across both consumer and business focused technology, coupled with a strong pedigree in lifestyle marketing and product review management, is what stood out," said Judy Hoffmann, senior director of worldwide marketing communications for NETGEAR, Inc. "The team's experience was aligned with our focus on the needs of consumers and small - medium enterprises."
NETGEAR is a global networking company that delivers innovative products to consumers, businesses and Internet service providers. For consumers, the company makes high performance, dependable and easy home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, it provides networking, storage and security solutions without the cost and complexity of traditional offerings from legacy competitors. The company also supplies the top Internet service providers worldwide with retail proven, whole home solutions for their customers.
"Our charter with NETGEAR is twofold; to continue to expand its strong brand among consumers and small business owners, while raising awareness of its extremely competitive proposition for security, storage and networking in the medium enterprise market," said Tony Hynes, executive vice president at Weber Shandwick. "Our Weber Shandwick team is uniquely qualified to deliver communications programs across this spectrum."
The NETGEAR win continues a strong run of success for Weber Shandwick in its Northern California region.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous 'best place to work' awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
© 2011 NETGEAR, Inc. NETGEAR and the NETGEAR logo are registered trademarks of NETGEAR, Inc. in the United States and/or other countries. The information contained herein is subject to change without notice. NETGEAR shall not be liable for technical or editorial errors or omissions contained herein. All rights reserved.
Contact(s) |
Jennifer Norton |
Judy Hoffmann |
|
Company |
Weber Shandwick |
NETGEAR, Inc. |
|
Phone |
212.445.8314 |
408.907.8000 |
|
SOURCE Weber Shandwick
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article