WealthEngine Transforms Wealth Intelligence into New Digital Landscape

WealthEngine is industry leader in targeting High Net Worth online audiences

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Sep 11, 2014, 04:00 ET

BETHESDA, Md., Sept. 11, 2014 /PRNewswire/ -- WealthEngine, a leading provider of wealth intelligence and prospect research for luxury goods, financial services, healthcare, education, and nonprofit, today announces new dynamic display advertising, based on precise HNW online segmentation.

As a way to best serve the needs of its clients in an ever-evolving digital landscape, WealthEngine has mapped its offline data, comprised of over 120 million affluent and high net worth individual profiles, to a universe of online profiles. This allows WealthEngine customers to not only define ultra-segmented HNW audiences, but also engage with them personally across a range of online digital assets. WealthEngine delivers 327 unique HNW market segments that empower marketers to hyper-target online audiences based on wealth, lifestyle interests, affinities, and behavior.

"WealthEngine has been a leader in identifying targeted HNW audiences to enable marketers to reach their highest potential clients and prospects. Now, we have mapped our data to an online universe", stated James Dean, SVP, Head of Luxury and Financial Practices at WealthEngine. "We know that getting the right display ad in front of the right HNW audience is essential for a successful luxury campaign and by supporting a data-driven strategy, WealthEngine can make that happen― wherever their audience engages most frequently.

This recent initiative is yet another way to leverage WealthEngine's wealth intelligence and marketing services to target affluent audiences and adds to existing direct mail, telephone and email capabilities offered by the company. Data-intensive verticals such as retail, travel, financial services and automotive can now experience greater prediction, precision and performance in omni-channel marketing campaigns.

To learn more about WealthEngine's omni-channel offerings, contact James Dean at [email protected].

About WealthEngine
WealthEngineTM, Inc. is a leading provider of audience intelligence solutions to customers targeting HNW clients in the healthcare, education, financial services and luxury markets. The company's unique data-driven approach to analytics, prospecting, and marketing has transformed the sales, marketing and fundraising processes of more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, click www.wealthengine.com.

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SOURCE WealthEngine