WealthEngine Releases New White Paper on Wealth Identification for Financial Professionals

BETHESDA, Md., Feb. 17 /PRNewswire/ -- WealthEngine, the leading provider of sophisticated wealth identification and prospect research tools and analytics, today released a new white paper intended to help private wealth advisors and other financial professionals build their business more effectively and efficiently.

The white paper represents a valuable resource for financial professionals seeking business development strategies that reach beyond traditional referrals and direct marketing.  The research paper, commissioned by WealthEngine and authored by financial marketing consultant and former Fidelity Investments and Bank of America marketing executive, Jeff Briskin, includes trend data on the advisory landscape from a number of industry studies. The paper explores how high net worth individuals might make advisor selections and why they might consider changing advisory relationships. 

For example, in a 2009 Phoenix Companies study, 28% of respondents indicated that they were either looking for a new advisor or seriously considering switching advisors.  In another survey conducted by Briskin Consulting, 58% of respondents indicated that they would consider switching financial advisors if they reached a trigger point in their lives where they needed advice, products or services that their current advisor couldn't provide.

Over 18 years, WealthEngine has built a strong reputation as the leading provider of wealth identification and prospect research solutions that have helped its clients collectively raise billions in funds.  WealthEngine clients are able to search across 30 databases to identify, target and retain their best high net worth clients and prospects, then use a variety of distinctive WealthEngine analytics to focus their marketing efforts and strategically reach those prospects that meet their investment criteria.  

"Our advisors have been very effective in using WealthEngine's tools to build and refresh their pipelines with new sources of wealth," said Jordan Berlin, Senior Managing Director at Advanced Equities in New York.  "Being able to search in certain geographies and uncover private business owners and their circle of friends has proven lucrative to some of our more innovative advisors."

In addition to having the largest wealth database on the market with over 8 million high net worth individuals, WealthEngine allows financial advisors to easily track and understand individuals' net worth, investable assets, income, real estate holdings, business and family interests, political and philanthropic giving and other important asset identifiers that provide insight into their complete financial picture.

"Identifying, attracting and retaining clients isn't necessarily easy, even for the experienced financial advisor," said Dan Concannon, WealthEngine's executive vice president of sales, marketing and business development.

"Our research and proven prospecting tools are designed to give our clients a competitive advantage in growing their business effectively and efficiently."

To download a free copy of the WealthEngine white paper, please visit: http://www.wealthengine.com/pub/whitepaperfs_request.jsp

WealthEngine will present the highlights of this white paper and discuss business development strategies via a webinar on Wednesday, March 3 at 1:00pm eastern. To register, go to http://www.wealthengine.com/pub/webinar.html

About WealthEngine

WealthEngine is a leading provider of sophisticated wealth identification and prospect research and analytics to financial services firms, hospitals, institutions of higher education and nonprofit organizations.  More than 2000 clients use WealthEngine's products for comprehensive prospect research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine offers products in both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

SOURCE WealthEngine

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