WealthEngine Launches B2C Marketing Platform To Model Your Best Customers and Instantly Find New Prospects Just Like Them

BETHESDA, Md., May 18, 2016 /PRNewswire/ -- WealthEngine, the leading provider of predictive marketing analytics, audience development, and wealth intelligence services, today announced the release of WE Analyze, its predictive lead scoring and analytics platform. With WE Analyze, users can gain actionable insight into their audiences, quickly identify their best prospects, and prioritize their fundraising and consumer marketing efforts.

Through our point-and-click platform, users can upload lists of customers or prospects and within seconds see a visualization that synthesizes over a thousand wealth, giving, demographic, and interest attributes.  The solution shows the top characteristics shared by all list members and indicates how they compare to the U.S. national average. From there, users can create look-alike models based on their best customers. These models enable users to score customers and prospects to find new prospects that are very similar to their best customers – all with unprecedented speed and ease.

WE Analyze Key Capabilities:

• Discover deep insights into what makes an audience unique and how they compare to national averages
• Score leads and pinpoint which ones to engage first
• Quickly find perfectly targeted prospects
• Optimize appeals and marketing campaigns with highly targeted messaging
• Increase conversion rates and sales cycle times

"Predictive lead scoring and customer analytics are essential strategies that can boost customer conversion rates and drive improved results for marketers and fundraisers," said Mark Logan, CEO of WealthEngine.  "WE Analyze customers can now take advantage of one of the largest consumer data sets ever created to gain unprecedented insights into the unique attributes of their customers, donors, and prospects. Our web-based platform puts that power instantly at our users' fingertips."

"What WealthEngine is doing with WE Analyze is bringing on-demand analytics to the masses," said Daryan Dehghanpisheh, SVP, The Howard Hughes Corporation.

"WE Analyze is a powerful and cost-effective tool that removes a remarkable amount of friction from the process of getting useful insight out to our field teams," said Dan Viall, Director, National Christian Foundation. "What used to take months and a team of analysts, we can now do on our own in just a few minutes with just a few clicks."

Additional Resources

• See WE Analyze in action: http://www.wealthengine.com/products-services/products/we-analyze
• WE Analyze Video: https://youtu.be/mZiwAAs14bs

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

For more information please visit http://www.wealthengine.com.

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SOURCE WealthEngine

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