WealthEngine and Gobel Group Announce Strategic Partnership to Deliver Enhanced Healthcare Fundraising Solutions

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Oct 22, 2014, 09:00 ET

BETHESDA, Md., Oct. 22, 2014 /PRNewswire/ -- WealthEngine, the leading provider of wealth intelligence, prospect research and marketing services for nonprofits, healthcare, education, luxury goods and financial services, and the Gobel Group, the leading healthcare philanthropy consulting firm that educates and engages clinicians in the philanthropic process, are pleased to announce a strategic partnership to support hospitals and healthcare organizations. As partners, the companies will work together to combine WealthEngine's expertise in identifying individuals with wealth with Gobel's expertise in identifying patients and families with gratitude. Both companies believe the combination of these two indicators, wealth and gratitude, will help hospitals and health systems identify the most promising potential donors.

"We know donors are motivated to give because of the care and compassion hospital employees provide to patients and families," says Chad Gobel, founder and CEO of the Gobel Group. "Gratitude is therefore fundamental to giving. We also know clinicians are the key to creating this gratitude. Our firm has worked with more than 125 hospitals over the last few years to put systems in place to meaningfully engage clinicians in the philanthropic process. Today's announcement will give us the opportunity to systematically integrate WealthEngine products and services into our proprietary systems so hospitals will have an even more efficient and effective process for engaging clinicians in philanthropy and identifying the best prospects."

To help hospitals and health systems best leverage its tools, WealthEngine and the Gobel Group will release educational white papers and hold a series of educational webinars throughout the next year. They are also working together on developing new products and services that will further automate the combination of gratitude and wealth indicators.

"By partnering with the Gobel Group and combining our proprietary wealth and P2G (Propensity to Give) scores with Gobel's clinician engagement model and process for identifying gratitude, we, together, can be the first to market and fill an important need with an innovative solution for healthcare organizations that will help them drive increased results," said JB Rauch, Vice President of Channels at WealthEngine.

For more information on WealthEngine's wealth intelligence solutions, visit WealthEngine or contact JB Rauch, VP, Channels at 240.786.3493 or email [email protected]. For more information on the Gobel Group's services, visit www.gobelgroup.com or contact Chad Gobel, founder and CEO, at 585-598-1171 or [email protected].

About WealthEngine
WealthEngine™, Inc. is a leading provider of audience intelligence solutions to customers targeting HNW clients in the healthcare, education, financial services and luxury markets. The company's unique data-driven approach to analytics, prospecting, and marketing has transformed the sales, marketing and fundraising processes of more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

About The Gobel Group
The Gobel Group is the leading healthcare philanthropy consulting firm that specializes in building partnerships between medical staff and development offices to create robust grateful patient fundraising programs that drive more and larger major gifts. Gobel Group works with more than 125 hospitals across the country and around the world. For more information, visit www.gobelgroup.com.

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SOURCE WealthEngine