Water Works Platform Kick Starts Online Discussion of Water Conservation Among Businesses

ATLANTA, June 15, 2011 /PRNewswire/ -- Leading environmental news and information site Mother Nature Network has teamed with brewer MillerCoors to create "Water Works: Expert Advice on Water Stewardship Success," a portal designed to share ideas and further the conversation about how businesses use water.

"When people think about water stewardship, they often don't think about the role business plays," said Travis Bright, MNN director of sponsor relations. "Protecting water resources is going to be a big part of the future of business, and that's why we're proud to be working with so many thought leaders on water stewardship -- from MillerCoors and Deloitte Consulting to the Milwaukee Water Council, Ceres, the Sand County Foundation and the U.S. Chamber of Commerce."

MillerCoors brought the 'Water Works' idea to MNN as a way to increase awareness of the importance of ensuring a secure water future for businesses and communities.

"As a leading brewer, we recognize that water is a finite resource and is a relevant issue that affects everyone, regardless of industry or geographic location," said Kim Marotta, MillerCoors vice president of corporate social responsibility. "We're excited to join the conversation and work together with other businesses across the globe to facilitate discussion and encourage best practices around water conservation."

"Water Works" provides expert views on how water availability affects the overall economy; how companies like MillerCoors have incorporated water sustainability into their operations; and ways water use will shape the future of business. Go to http://www.mnn.com/food/beverages/sponsor/water-works.

About Mother Nature Network:

Mother Nature Network is a leading source for engaging and easy-to-understand consumer environmental news and information. Cofounded by Rolling Stones keyboardist Chuck Leavell in 2009, MNN offers content on health, food, home, science, technology, nature and family. Learn more at www.mnn.com.

About MillerCoors:

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.

The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE Mother Nature Network

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