Water softener market size to grow by USD 879.16 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

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• USA - English

NEW YORK, Jan. 9, 2023 /PRNewswire/ -- Technavio categorizes the global water softener market as a part of the global household appliances market within the global household durables industry. The parent global household appliances market covers revenue generated by manufacturers of electric household appliances and related products. Household appliances include power and hand tools, including garden improvement tools. The global household appliance market is categorized into five segments, namely major household appliances, small household appliances, hand tools, power tools, and garden improvement tools. The global water softener market size is estimated to increase by USD 879.16 million. The market's growth momentum will progress at a CAGR of 8.5%.

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To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Vendor Landscape - The global water softener market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer water softener in the market are A. O. Smith Corp., Aquia Water Treatment Systems LLC, BWT Holding GmbH, Culligan International Co., Enviro Water Products, EVOQUA WATER TECHNOLOGIES CORP., Haier Smart Home Co. Ltd., Harvey Water Softeners Ltd., Honeywell International Inc, Indian Ion Exchange and Chemicals Ltd., KENT RO Systems Ltd., Kinetico Inc., NuvoH20 LLC, Pearl Water Technologies, Pentair Plc, Pure Aqua Inc., Unilever PLC, US Water Systems Inc., Whirlpool Corp., and 3M Co. and others.
The global water softener market is at its growing stage. This implies that the market in focus is characterized by the growing consumer awareness about water-softening products and benefits of water softener systems, an increase in savings on energy and cost, an improved life cycle of water-dependent home appliances, and centralized municipal water supply not largely treated for hardness.

Vendor Offerings -

• Aquia Water Treatment Systems LLC: The company offers water softeners for preventing narrowing, congestion and puncturing.
• Culligan International Co.: The company offers water softeners such as Perla, Perla Silk XL, and Perla Silk WiFi XL.
• Enviro Water Products: The company offers water softeners such as Aquasential, Culligan High-Efficiency 1-Inch, and Aquasential Select Series.
• EVOQUA WATER TECHNOLOGIES CORP.: The company offers water softeners under the brand EnviroSoft
• Haier Smart Home Co. Ltd.: The company offers water softeners such as Vantage PTC, Vantage PTC Twin, and Vantage PTI High Flow.
• For Details on the vendor and its offerings – Buy the report!

Technavio has segmented the market based on end-user (residential and commercial), product (salt-based and salt-free), and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The market share growth of the residential segment will be higher than the other segments during the forecast period. Factors such as the increased rate of urbanization, government funding of housing projects, low-interest rates on mortgages, and the rising demand for high-rise residential structures are expected to help the worldwide residential construction market.

By geography, the global water softener market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global water softener market.

• North America will account for 33% of the market's growth during the forecast period. Due to limestone surfaces, which make the natural water hard, the majority of US states are known for having hard water. The municipal water supply is not treated for hardness since hardness is not toxic. Automatic and technologically sophisticated water softener systems are becoming more and more popular among consumers in North America. Consumers have been spending more money on luxuries over the last few years. This factor will contribute to a rise in the penetration of water softeners during the projection period, rising consumer awareness, advertisements from manufacturers of water softener systems, and an increase in Millennials buying new homes.

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Leading drivers - The growing consumer awareness about water softening products and the benefits of water softener systems are the key factors driving the growth of the global water softener market. People have to rely on groundwater because freshwater supplies are being depleted and degraded. The usage of fertilizers and naturally occurring limestone quarries has led to an increase in the hardening of groundwater. As a result, water softener systems are typically utilized to deliver water in POE systems rather than point-of-use (POU) systems because the latter's requirements are fulfilled by water purifying systems with a RO membrane.  These factors are expected to increase the sales of water softeners during the forecast period.

Key trends - The emergence of recent technological advances to improve the efficiency of water, salt, and regeneration will fuel the global water softener market. The leading manufacturers have launched regeneration-efficient water softening systems by utilizing demand-initiated regeneration (DIR). This guarantees a decrease in product regeneration frequency as well as a decrease in the salt and chloride contribution from water softeners. For example, Culligan provides a Culligan Connect app that can be used with the company' HE softeners to help homeowners. All water statistics, including flow rates, water usage, and salt level, are included in the Culligan Connect app in an accessible format. If a problem arises, the app enables users to obtain product information and carry out a manual regeneration. Such technological advancements are likely to drive the global water softener market during the forecast period.

Major challenges - The threat to the environment due to salt-based water softener systems is a major challenge for the global water softener market growth. The main salt used in salt-based water softeners is NaCl. In areas where there is insufficient rainfall, soft water may be harmful to plants. High sodium and potassium salt concentrations reduce the oxygen content of the soil, resulting in soil compaction. As a result, fewer nutrients can reach the roots and kill the plants. Water sources used for irrigation also include salts that are discharged into wastewater. Over time, the excessive salt concentration can destroy already-existing plants and stop the development of new ones. Hence all these factors are expected to pose a threat to market growth during the forecast period.

Driver, Trend & Challenges are the factors of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this water softener market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the water softener market between 2023 and 2027
• Precise estimation of the size of the water softener market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the water softener market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of water softener market vendors

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global water softener market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global water softener market 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Residential - Market size and forecast 2022-2027
• Exhibit 34: Chart on Residential - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Residential - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Residential - Year-over-year growth 2022-2027 (%)

• 6.4 Commercial - Market size and forecast 2022-2027
• Exhibit 38: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Commercial - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Commercial - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Salt-based - Market size and forecast 2022-2027
• Exhibit 47: Chart on Salt-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Salt-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Salt-based - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Salt-based - Year-over-year growth 2022-2027 (%)

• 7.4 Salt-free - Market size and forecast 2022-2027
• Exhibit 51: Chart on Salt-free - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Salt-free - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Salt-free - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Salt-free - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product 
• Exhibit 55: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 3M Co. 
• Exhibit 108: 3M Co. - Overview
• Exhibit 109: 3M Co. - Business segments
• Exhibit 110: 3M Co. - Key news
• Exhibit 111: 3M Co. - Key offerings
• Exhibit 112: 3M Co. - Segment focus

• 12.4 A. O. Smith Corp. 
• Exhibit 113: A. O. Smith Corp. - Overview
• Exhibit 114: A. O. Smith Corp. - Product / Service
• Exhibit 115: A. O. Smith Corp. - Key offerings

• 12.5 BWT Holding GmbH 
• Exhibit 116: BWT Holding GmbH - Overview
• Exhibit 117: BWT Holding GmbH - Product / Service
• Exhibit 118: BWT Holding GmbH - Key offerings

• 12.6 Culligan International Co. 
• Exhibit 119: Culligan International Co. - Overview
• Exhibit 120: Culligan International Co. - Product / Service
• Exhibit 121: Culligan International Co. - Key offerings

• 12.7 Enviro Water Products 
• Exhibit 122: Enviro Water Products - Overview
• Exhibit 123: Enviro Water Products - Product / Service
• Exhibit 124: Enviro Water Products - Key offerings

• 12.8 EVOQUA WATER TECHNOLOGIES CORP. 
• Exhibit 125: EVOQUA WATER TECHNOLOGIES CORP. - Overview
• Exhibit 126: EVOQUA WATER TECHNOLOGIES CORP. - Business segments
• Exhibit 127: EVOQUA WATER TECHNOLOGIES CORP. - Key news
• Exhibit 128: EVOQUA WATER TECHNOLOGIES CORP. - Key offerings
• Exhibit 129: EVOQUA WATER TECHNOLOGIES CORP. - Segment focus

• 12.9 Haier Smart Home Co. Ltd. 
• Exhibit 130: Haier Smart Home Co. Ltd. - Overview
• Exhibit 131: Haier Smart Home Co. Ltd. - Business segments
• Exhibit 132: Haier Smart Home Co. Ltd. - Key offerings
• Exhibit 133: Haier Smart Home Co. Ltd. - Segment focus

• 12.10 Harvey Water Softeners Ltd. 
• Exhibit 134: Harvey Water Softeners Ltd. - Overview
• Exhibit 135: Harvey Water Softeners Ltd. - Product / Service
• Exhibit 136: Harvey Water Softeners Ltd. - Key offerings

• 12.11 Honeywell International Inc 
• Exhibit 137: Honeywell International Inc - Overview
• Exhibit 138: Honeywell International Inc - Business segments
• Exhibit 139: Honeywell International Inc - Key news
• Exhibit 140: Honeywell International Inc - Key offerings
• Exhibit 141: Honeywell International Inc - Segment focus

• 12.12 Indian Ion Exchange and Chemicals Ltd.
• Exhibit 142: Indian Ion Exchange and Chemicals Ltd. - Overview
• Exhibit 143: Indian Ion Exchange and Chemicals Ltd. - Product / Service
• Exhibit 144: Indian Ion Exchange and Chemicals Ltd. - Key offerings

• 12.13 KENT RO Systems Ltd. 
• Exhibit 145: KENT RO Systems Ltd. - Overview
• Exhibit 146: KENT RO Systems Ltd. - Product / Service
• Exhibit 147: KENT RO Systems Ltd. - Key offerings

• 12.14 Kinetico Inc. 
• Exhibit 148: Kinetico Inc. - Overview
• Exhibit 149: Kinetico Inc. - Product / Service
• Exhibit 150: Kinetico Inc. - Key offerings

• 12.15 Pentair Plc 
• Exhibit 151: Pentair Plc - Overview
• Exhibit 152: Pentair Plc - Business segments
• Exhibit 153: Pentair Plc - Key news
• Exhibit 154: Pentair Plc - Key offerings
• Exhibit 155: Pentair Plc - Segment focus

• 12.16 Unilever PLC 
• Exhibit 156: Unilever PLC - Overview
• Exhibit 157: Unilever PLC - Business segments
• Exhibit 158: Unilever PLC - Key news
• Exhibit 159: Unilever PLC - Key offerings
• Exhibit 160: Unilever PLC - Segment focus

• 12.17 Whirlpool Corp. 
• Exhibit 161: Whirlpool Corp. - Overview
• Exhibit 162: Whirlpool Corp. - Business segments
• Exhibit 163: Whirlpool Corp. - Key offerings
• Exhibit 164: Whirlpool Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 165: Inclusions checklist
• Exhibit 166: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 167: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 168: Research methodology
• Exhibit 169: Validation techniques employed for market sizing
• Exhibit 170: Information sources

• 13.5 List of abbreviations 
• Exhibit 171: List of abbreviations

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