Watch Out, 'The Jersey Shore;' There's a New Celebrity 'Creeping' into the Eastern Seaboard

MEMPHIS, Tenn. and PENNSAUKEN, NJ., Sept. 2 /PRNewswire/ -- Frontier Beverage Co. (OTC Bulletin Board: FBEC) has announced its partnership with Pennsauken, N.J.-based The Honickman Organization, to distribute the company's new low-calorie ultimate relaxation aid, Unwind™, to the mid-Atlantic region.

Under the agreement, The Honickman soft drink operations -- Canada Dry Delaware Valley and Canada Dry Potomac Corp. -- will bring Unwind™'s new sleek 12 oz. lightly-carbonated cans, containing a mere 40 calories and only 10 grams of sugar, to select stores in Virginia, Maryland, Washington, D.C., Delaware, Eastern Pennsylvania and Southern New Jersey.

"This distribution agreement opens up a huge territory for Unwind," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "With the help of Honickman, one of the country's largest Canada Dry distributors, we are going to be serving several large markets, which include some major colleges and universities and the mid-Atlantic beach communities, including the Jersey Shore."

"This is perfect timing for the people who have spent the summer at the beaches along the East Coast relaxing and are now returning to their hectic lifestyles at work, or the college students who, after enjoying an action-packed summer, are returning to the stressful life of school, to take a step back and Unwind™," said Harris.

Honickman is one of the nation's largest privately-owned bottling companies that bottles and distributes soft drinks and New Age brands. The Canada Dry operations will be adding Unwind™ to their current portfolio of beverages, including Arizona™, Glaceau™, Snapple™, Canada Dry®, Sunkist®, A&W® and 7-Up®.

"The Honickman Organization is constantly looking at consumer trends for emerging categories that will help generate incremental profit for our retailers," said John Taglienti, Executive Vice President of Sales and Marketing for Canada Dry Delaware Valley and Canada Dry Potomac. "We've seen an overwhelming response for relaxation beverages from consumers; however, we've also seen growing consumer demand for lower-calorie options. By offering a variety of great-tasting flavors, low calories, and low sugar in a relaxation drink, Frontier Beverage Group is leading innovation in the relaxation beverage category."

For those who are "Tired of Being Wired," Unwind™ offers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle.  Melatonin, valerian root, rose hips and passion flower -- which can all be found in local nutrition or vitamin stores and have been used by herbalists for years to cope with anxiety and insomnia -- provide Unwind with its calming properties. To enhance the functional benefits, Unwind™ also features Goji and Acai berry extracts to provide an antioxidant boost.

For more information, please visit www.unwindbeverage.com or call 1-877-233-RELX (7359) and be sure to follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page at www.facebook.com/unwindbeverage for new product information, company updates and contests.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact [email protected].

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

SOURCE Frontier Beverage Co.

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