Watch market size to grow by USD 9,626.37 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Feb. 2, 2023 /PRNewswire/ -- The global watch market size is estimated to increase by USD 9,626.37 million from 2022 to 2027. The market's growth momentum will accelerate at a CAGR of 2.62% during the forecast period. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 66833.37 million. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. To know more Request a sample report.

Global watch market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global watch market – Vendor analysis

Vendor Offerings -

• Breitling SA - The company offers a wide range of watches for men and women such as SuperOcean, Navitimer, Top Time, Chronomat.
• CASIO Computer Co. Ltd. - The company offers a wide range of watches for men and women such as G-Shock, Baby-G, Edifice, Pro-Trek.
• Citizen Watch Co. Ltd. - The company offers a wide range of watches for men and women such as Promaster Skyhawk, PCAT, Calendrier, Bianca.
• Compagnie Financiere Richemont SA - The company offers a wide range of watches for men and women under its brand Jaeger-LeCoultre.
• For Details on vendor and its offerings – Buy the report!

Vendor landscape

The global watch market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer watch in the market are ASOROCK Watches LLC, Breitling SA, CASIO Computer Co. Ltd., Citizen Watch Co. Ltd., Compagnie Financiere Richemont SA, Daniel Wellington AB, DIFFUSIONE ITALIANA PREZIOSI S.P.A, Fossil Group Inc., Le petit fils de L.U. Chopard and Cie SA, LVMH Moet Hennessy Louis Vuitton SE, Magnus Brand, Movado Group Inc., Patek Philippe SA, Ralph Lauren Corp., Rolex SA, Seiko Holdings Corp., SUED Watches, Talley and Twine Watches LLC, The Swatch Group Ltd., and Titan Co. Ltd. and others.

The global watch market is at its growing stage. The vendors in the market follow some criticality of inputs, which include R&D, technology, and brand, to compete with other vendors. They invest significantly in procuring high-quality raw materials and focus on R&D to manufacture advanced watches. They also focus on building brand and brand equity to differentiate themselves from competing brands. 

Global watch market - Segmentation assessment

Segment overview

Technavio has segmented the market based on product (quartz and mechanical) and distribution channel (offline and online).

• The quartz segment will account for a significant share of the market's growth during the forecast period. Evolving fashion trends and an increase in disposable household incomes will propel the growth of the market. The rising number of new product launches will also drive market growth. Manufacturers are introducing high-end quartz watches with advanced technologies. Hence, new product launches and growing technology are expected to propel the growth of the watch market during the forecast period. 

Geography overview

By geography, the global watch market is segmented into APAC, Europe, North America, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global watch market.

• APAC is estimated to account for 54% of the growth of the global market during the forecast period. The growth of the watch market is mainly attributed to the introduction of global brands and products and the rising adoption of premium watches. The rising disposable income and the changing customer preferences will increase the demand for watches in APAC during the forecast period.

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Global watch market – Market dynamics

Leading drivers - The rising demand for premium watches is notably driving the market growth. Vendors in the apparel, accessories, and luxury goods industry are focusing on R&D activities and innovations to survive in the competitive market environment. Major product innovations are leading to premiumization in terms of technologies, performance, features, and designs. Customers prefer watches with premium designs. Hence, vendors innovate their product ranges and expand their product lines to meet such evolving customer needs. Customers spending on fashion accessories, with the rising purchasing power and increasing disposable income. Therefore, the increasing product premiumization, along with the growing customer spending on fashion accessories, will drive value sales in the global watch market during the forecast period. 

Key trends - Enhanced vendor engagement through social media and other entertainment channels is a key trend influencing the market. Social media platforms, such as Facebook, Twitter, LinkedIn, WhatsApp, and YouTube, are being used by companies to promote their products. Vendors are using social media analytics tools to analyze their brand performance and audience reach. Several manufacturers are entering into entertainment media partnerships for product marketing. Thus, the promotion of watches through social media and other digital platforms is expected to drive the growth of the global watch market during the forecast period.

Major challenges - The presence of counterfeit products may impede the market growth. Counterfeit products infringe the intellectual property rights of established brands by selling products with similar trademarks, brand names, and logos. Vendors face difficulties in competing with and taking legal action against the manufacturers of counterfeit products. This affects the businesses of genuine vendors. The market for counterfeit products is growing rapidly, led by their low production cost and high-profit margins. APAC is a major market for counterfeit products due to weak regulations and standards. Thus, the sales of counterfeit watches are hindering the growth of the global watch market. 

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this watch market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the watch market between 2023 and 2027
• Precise estimation of the watch market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the watch industry across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of watch market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global watch market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global watch market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Quartz - Market size and forecast 2022-2027
• Exhibit 34: Chart on Quartz - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Quartz - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Quartz - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Quartz - Year-over-year growth 2022-2027 (%)

• 6.4 Mechanical - Market size and forecast 2022-2027
• Exhibit 38: Chart on Mechanical - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Mechanical - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Mechanical - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Mechanical - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 45: Chart on Comparison by Distribution Channel
• Exhibit 46: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 55: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 81: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Breitling SA 
• Exhibit 108: Breitling SA - Overview
• Exhibit 109: Breitling SA - Product / Service
• Exhibit 110: Breitling SA - Key offerings

• 12.4 CASIO Computer Co. Ltd. 
• Exhibit 111: CASIO Computer Co. Ltd. - Overview
• Exhibit 112: CASIO Computer Co. Ltd. - Business segments
• Exhibit 113: CASIO Computer Co. Ltd. - Key offerings
• Exhibit 114: CASIO Computer Co. Ltd. - Segment focus

• 12.5 Citizen Watch Co. Ltd. 
• Exhibit 115: Citizen Watch Co. Ltd. - Overview
• Exhibit 116: Citizen Watch Co. Ltd. - Business segments
• Exhibit 117: Citizen Watch Co. Ltd. - Key offerings
• Exhibit 118: Citizen Watch Co. Ltd. - Segment focus

• 12.6 Compagnie Financiere Richemont SA 
• Exhibit 119: Compagnie Financiere Richemont SA - Overview
• Exhibit 120: Compagnie Financiere Richemont SA - Business segments
• Exhibit 121: Compagnie Financiere Richemont SA - Key offerings
• Exhibit 122: Compagnie Financiere Richemont SA - Segment focus

• 12.7 Daniel Wellington AB 
• Exhibit 123: Daniel Wellington AB - Overview
• Exhibit 124: Daniel Wellington AB - Product / Service
• Exhibit 125: Daniel Wellington AB - Key offerings

• 12.8 Fossil Group Inc. 
• Exhibit 126: Fossil Group Inc. - Overview
• Exhibit 127: Fossil Group Inc. - Business segments
• Exhibit 128: Fossil Group Inc. - Key offerings
• Exhibit 129: Fossil Group Inc. - Segment focus

• 12.9 Le petit fils de L.U. Chopard and Cie SA
• Exhibit 130: Le petit fils de L.U. Chopard and Cie SA - Overview
• Exhibit 131: Le petit fils de L.U. Chopard and Cie SA - Product / Service
• Exhibit 132: Le petit fils de L.U. Chopard and Cie SA - Key offerings

• 12.10 LVMH Moet Hennessy Louis Vuitton SE 
• Exhibit 133: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibit 134: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibit 135: LVMH Moet Hennessy Louis Vuitton SE - Key news
• Exhibit 136: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibit 137: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

• 12.11 Movado Group Inc. 
• Exhibit 138: Movado Group Inc. - Overview
• Exhibit 139: Movado Group Inc. - Business segments
• Exhibit 140: Movado Group Inc. - Key offerings
• Exhibit 141: Movado Group Inc. - Segment focus

• 12.12 Patek Philippe SA 
• Exhibit 142: Patek Philippe SA - Overview
• Exhibit 143: Patek Philippe SA - Product / Service
• Exhibit 144: Patek Philippe SA - Key offerings

• 12.13 Ralph Lauren Corp. 
• Exhibit 145: Ralph Lauren Corp. - Overview
• Exhibit 146: Ralph Lauren Corp. - Business segments
• Exhibit 147: Ralph Lauren Corp. - Key offerings
• Exhibit 148: Ralph Lauren Corp. - Segment focus

• 12.14 Rolex SA 
• Exhibit 149: Rolex SA - Overview
• Exhibit 150: Rolex SA - Product / Service
• Exhibit 151: Rolex SA - Key offerings

• 12.15 Seiko Holdings Corp. 
• Exhibit 152: Seiko Holdings Corp. - Overview
• Exhibit 153: Seiko Holdings Corp. - Business segments
• Exhibit 154: Seiko Holdings Corp. - Key offerings
• Exhibit 155: Seiko Holdings Corp. - Segment focus

• 12.16 The Swatch Group Ltd. 
• Exhibit 156: The Swatch Group Ltd. - Overview
• Exhibit 157: The Swatch Group Ltd. - Business segments
• Exhibit 158: The Swatch Group Ltd. - Key offerings
• Exhibit 159: The Swatch Group Ltd. - Segment focus

• 12.17 Titan Co. Ltd. 
• Exhibit 160: Titan Co. Ltd. - Overview
• Exhibit 161: Titan Co. Ltd. - Business segments
• Exhibit 162: Titan Co. Ltd. - Key offerings
• Exhibit 163: Titan Co. Ltd. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

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