Washington Nationals™ Name VIVA Creative as New Agency of Record

VIVA Becomes the MLB Team's First Local Agency of Record

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Jul 11, 2018, 08:31 ET

WASHINGTON, July 11, 2018 /PRNewswire/ -- As the Washington Nationals™ and the District of Columbia welcome fans from across the globe for the 2018 MLB® All-Star Week™, they are proud to be supported by VIVA Creative, the team's new Agency of Record.

VIVA Creative is a global agency headquartered in the Washington metropolitan area. The agency began working with the Washington Nationals™ in 2015, partnering with executive team members on strategic marketing initiatives. VIVA was named Agency of Record in early 2018.

VIVA is implementing a new marketing strategy for the 2018 season, including a fan-centered campaign called "YOUR PLACE" featuring humorous vignettes about why fans attend games at Nationals Park. The campaign is outperforming prior years' advertising goals and is building excitement with fans across the region.

As a hometown partner, VIVA collaborates closely with several internal business and marketing groups at the Washington Nationals™. This is essential because the team brought much of its advertising work in-house in recent years.

As the team's Agency of Record, VIVA closely guides brand and marketing strategy while producing creative content, brand video, TV and radio advertising, print and digital collateral, and experiential activations. VIVA is implementing a new marketing strategy for the 2018 season, including a fan-centered campaign called "YOUR PLACE" featuring humorous vignettes about why fans attend games at Nationals Park. The campaign is outperforming prior years' advertising goals and is building excitement with fans across the region.

"The Washington Nationals™ are thrilled to partner with VIVA Creative, our new Agency of Record, as we work together to engage fans, grow our brand, and build deeper connections in our community," says Chief Revenue and Marketing Officer, Valerie Camillo. "We have wonderful chemistry with the VIVA team—we love that they offer creative thought leadership, while also being great listeners who adroitly respond to our needs. Best of all, they bring local insights that help us better shape and position messages that resonate with our fans."

"We're proud and honored to be the Agency of Record for our hometown team. VIVA brings authentic passion to this work. It's clear that the new campaign is connecting with fans. To see people excited and engaged is a huge reward," added VIVA Creative president and chief creative, Emily Greene.

To round out the agency team, VIVA introduced the Washington Nationals™ to regional media planning and placement partner, Lewis Media Group. Together, as one team, they are infusing new energy and excitement into Washington Nationals™ marketing and advertising.

About VIVA
VIVA is a global creative agency specializing in creating exceptional brand experiences that build meaningful connections between brands and people. Services include brand strategy, design, and production across experiential, content, and digital marketing. Learn more at www.vivacreative.com.

Contact: EMILY GREENE, President, VIVA Creative
Telephone: 301-670-9700
Website: www.VIVAcreative.com

SOURCE VIVA Creative