Warsteiner USA Unveils New Look for WARSTEINER Premium German Pilsener and WARSTEINER Dunkel

CINCINNATI, Feb. 17, 2015 /PRNewswire/ -- WARSTEINER is refreshing its brand to appeal to a growing global audience while still honoring its craftsmanship brewing heritage. Starting February 2015, U.S. fans will begin to see the brand's new look where WARSTEINER is sold and served.

"Millennials are embracing WARSTEINER as their own," said Laura Sprengard, brand manager for Warsteiner USA. "Our new, more modern look better reflects our customer base – now and into the future – without departing from the history that makes us so special."

The new WARSTEINER branding includes:

• Refreshed Logos: The WARSTEINER name features a larger, simpler font in metallic gold. Within its round logo, the typical German typeface for "s" in WARSTEINER is substituted with a new anchor in the form of the stretched "t". The "A Queen among Beers" tag has been removed to improve legibility.
• New Name for Flagship Pilsener and Dunkel: Warsteiner's flagship pilsener, WARSTEINER Premium Verum, is now WARSTEINER Premium German Pilsener. WARSTEINER Premium Dunkel is now WARSTEINER Dunkel.
• New Bottle Labels: The WARSTEINER Premium German Pilsener label is redesigned in metallic gold and black while the WARSTEINER Dunkel label is now amber.
• New Bottle Caps: The WARSTEINER Premium German Pilsener cap switches to black while the WARSTEINER Dunkel cap changes to amber.
• New 12-Pack and 6-Pack Design: WARSTEINER Premium German Pilsener 12- and 6-packs are now gold and black while WARSTEINER Dunkel is now amber; 12-packs more clearly reveal contents. All packaging emphasizes the brand's key differentiators – the German  Purity Law of 1516 brewing tradition and its position as the No. 1 imported premium pilsener among German private breweries.
• New Pilsener Can and Package Design: WARSTEINER Premium German Pilsener cans have an updated metallic gold finish with prominent black accents. The new packaging reveals contents.

"We're excited by our new look, but we know it's what's inside that counts," continued Sprengard. "Fans can continue to expect the same highest-quality taste experience that comes from our premium ingredients, including exceptionally soft Arnsberg Forest spring water, top-quality brewing barley and special combination of bitter and aromatic Hallertau hops."

Warsteiner USA will promote its new packaging through in-store signage, social media sweepstakes and Pilsener Pursuit, a game at http://www.pilsenerpursuit.com where players earn points by collecting new packaging and avoiding pitfalls. 

The Warsteiner Brewery

Warsteiner Brewery, founded in 1753, is one of the largest private breweries in Germany. Its flagship is the WARSTEINER Premium Verum brand, one of the most popular beer brands in Germany and the world's No. 1 imported premium pilsener among German private breweries. It also produces WARSTEINER Fresh (non-alcoholic) with 0.0% alcohol.  The Warsteiner Group owns interest in König Ludwig GmbH & CO. KG Schlossbrauerei Kaltenberg (König Ludwig Weissbier, König Ludwig Dunkel). The Warsteiner Group sells its products in more than 60 countries worldwide. More: www.warsteiner-usa.com.

More information:
Destinee Thomas or Dan Guttridge, Vehr Communications
[email protected] or [email protected] 
513-381-8347

Photo - http://photos.prnewswire.com/prnh/20150216/175796

SOURCE Warsteiner USA

Related Links

http://www.warsteiner-usa.com

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