Walton Isaacson Names Lupe de los Santos as Senior Director, Hispanic Market Strategist

LOS ANGELES, July 10, 2014 /PRNewswire/ -- Lupe de los Santos has joined Walton Isaacson (WI) as Senior Director, Hispanic Market Strategist, a new position, the agency announced today.

De los Santos joins WI from The Clorox Company where he was Group Manager, Hispanic Entertainment Marketing. At WI, de los Santos will be based in Los Angeles reporting to Rochelle Newman-Carrasco, EVP Hispanic Market Strategist.

"We are excited to bring more senior leadership to US Hispanic marketing – an integral part of any cross cultural program and invaluable to many of our clients," said Newman-Carrasco. "With the dedication and commitment of a number of WI team members, work in this segment has grown significantly."    

In addition to a strategic leadership role, de los Santos will be integral to business development of the agency's Hispanic segment and related Total Market work.

With over 20 years of experience at agencies such as The Vidal Partnership, Team Enterprises and DVC Worldwide, de los Santos is expert in US Hispanic marketing, working with brands such as Tecate, Dos Equis, Direct TV, The Home Depot, JC Penney, Heineken, Trident, Johnnie Walker, Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, Glad and Clorox Liquid Bleach, among others.

"I am extremely excited to join such an impressive organization and have long admired the amazing body of work WI has amassed over the years. I look forward to creating even more amazing work with them," de los Santos said.

About Walton Isaacson

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI's marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments.  

This highly integrated approach underlies WI's creed as "The Planet's Most Interesting Agency." Headquartered in Chicago and Los Angeles, with additional offices in New York, Miami and Tokyo, clients include Lexus, Samsung, McDonald's, Unilever, Beam Suntory,  The Academy of Motion Picture Arts and Sciences, Hillshire Brands, One.org, Wells Fargo, The Los Angeles Dodgers and Avion Tequila.

SOURCE Walton Isaacson

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