Wallcovering market size to grow by USD 5,493.96 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 17, 2023 /PRNewswire/ -- The global wallcovering market size is estimated to increase by USD 5,493.96 million between 2022 and 2027. The market's growth momentum will accelerate at a CAGR of 4.7% during the forecast period - request a sample report

Global wallcovering market – Vendor analysis
Vendor offerings -

• Ahlstrom Munksjo Oyj - The company offfers several wallcoverings under various brands such as Wallstar Digital, Wallwise, Wall liners, and Wallstar.
• Asian Paints Ltd. - The company offers wallcovering under various brands, such as Sabyasachi collection, Signature, and Good Earth for Nilaya.
• BRADLEY USA LLC - The company offers various wallcoverings such as Red wallcovering, Ivory Cobalt wallcovering, Blue grey wallcovering, Coral grey wallcovering, Grey Ivory wallcovering, and pink wallcovering.
• Brewster Home Fashions - The company offers wallcoverings such as floral, geometric patterns, and concrete patterns under various brands, namely, Advantage, AS Creation, Astreet prints, and Coloroll.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global wallcovering market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer wallcovering in the market are Ahlstrom Munksjo Oyj, Asian Paints Ltd., BRADLEY USA LLC, Brewster Home Fashions, C Brewer and Sons Ltd., Curran Group Inc., F. Schumacher and Co., Fathead LLC, Fine Decor Wallcoverings Ltd., Len Tex Corp., Marburger Tapetenfabrik JB Schaefer GmbH and Co KG, Muraspec Decorative Solutions Ltd, Prime Walls US, RPM International Inc., SAINT GOBAIN Group, Sangetsu Corp., The Sherwin Williams Co., U.S. Wallcovering, Wallquest Inc., and York Wallcoverings Inc. and others.

The global wallcovering market is evolving. However, it is expected to grow at a slow rate during the forecast period. The market offers numerous growth opportunities owing to the increase in the construction of residential buildings in regions such as APAC, South America, and MEA. The number of infrastructure projects related to residential buildings is increasing at a significant rate due to population growth and support from various government bodies, which can increase competition among vendors. Several regional and local vendors have started manufacturing wallcoverings such as wallpapers, which poses tough competition to their international counterparts in terms of cost.

Global wallcovering market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global wallcovering Market - Segmentation assessment

Segment overview
Technavio has segmented the market based on type (wall panel, tiles, and metallic wall covering) and end-user (residential and commercial). 

• The wall panel segment will grow at a significant rate during the forecast period. A wall panel acts as the exposed covering of a wall. It is typically flat and cut into a rectangular shape. Wall panels can provide depth to a space. Wall panels are mainly used for interior decoration but can also be employed in exterior applications. They are used for a variety of purposes, such as concealing existing walls, extending an old wall, and repairing structural problems. These factors will fuel the growth of the segment during the forecast period.

Geography overview
Based on geography, the global wallcovering market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global wallcovering market.

• APAC is estimated to account for 63% of the growth of the global market during the forecast period. The growth in residential and commercial construction activities and the trend of wall decoration, particularly among the millennial population, will fuel the growth of the regional wallcovering market during the forecast period. Some of the major contributors to the wallcovering market in APAC are China, India, and Japan.

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Global wallcovering market – Market dynamics

Leading drivers - The growth of the global construction industry is driving the growth of the market. The increase in public expenditure, population, per capita income, and economic growth in developing countries such as India are fueling the growth of this industry. The demand for wall coverings is increasing globally due to the increasing demand for the construction of residential and commercial buildings. Governments of various countries, such as India, Saudi Arabia, and Qatar, are investing significantly in the development of smart cities. The growth of construction projects globally increases the demand for wall coverings that give an aesthetic look to building walls. These factors will positively impact the growth of the global wallpaper market during the forecast period.

Key trends - The availability of personalized and customized wall decor products is a key trend influencing the market growth. The trend of customizations encourages retailers to focus on personalized services. Print-on-demand (POD) is generally used for personalization services. Vendors offer the product customization option to their customers at both macro and micro levels. Customers can choose their products based on their requirements. Retailers such as Walmart and Amazon also offer customization services. Thus, the increasing demand for personalized wallcoverings will support the growth of the market during the forecast period.

Major challenges - The rising competition is challenging the market growth. Manufacturers compete on parameters such as product mix, premium, differentiation, and pricing. The entry of new players and brands into the market makes the competition more intense, which leads to price wars. Moreover, market competition and price wars increase the need for cost optimization and operational efficiency. Some retailers are also closing their stores due to poor performance and an inability to streamline operations. All these factors are expected to negatively impact the growth of the global wallpaper market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this wallcovering market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the wallcovering market between 2023 and 2027
• Precise estimation of the size of the wallcovering market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the wallcovering market across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of wallcovering market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global wallcovering market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global wallcovering market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Wall panel - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Wall panel - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Wall panel - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Wall panel - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Wall panel - Year-over-year growth 2022-2027 (%)

• 6.4 Tiles - Market size and forecast 2022-2027
• Exhibit 38: Chart on Tiles - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Tiles - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Tiles - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Tiles - Year-over-year growth 2022-2027 (%)

• 6.5 Metallic wall covering - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Metallic wall covering - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Metallic wall covering - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Metallic wall covering - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Metallic wall covering - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Type 
• Exhibit 46: Market opportunity by Type ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 47: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 48: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 49: Chart on Comparison by End-user
• Exhibit 50: Data Table on Comparison by End-user

• 7.3 Residential - Market size and forecast 2022-2027
• Exhibit 51: Chart on Residential - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Residential - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Residential - Year-over-year growth 2022-2027 (%)

• 7.4 Commercial - Market size and forecast 2022-2027
• Exhibit 55: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Commercial - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Commercial - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 59: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027
• Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Ahlstrom Munksjo Oyj 
• Exhibit 112: Ahlstrom Munksjo Oyj - Overview
• Exhibit 113: Ahlstrom Munksjo Oyj - Product / Service
• Exhibit 114: Ahlstrom Munksjo Oyj - Key news
• Exhibit 115: Ahlstrom Munksjo Oyj - Key offerings

• 12.4 Asian Paints Ltd. 
• Exhibit 116: Asian Paints Ltd. - Overview
• Exhibit 117: Asian Paints Ltd. - Business segments
• Exhibit 118: Asian Paints Ltd. - Key offerings
• Exhibit 119: Asian Paints Ltd. - Segment focus

• 12.5 BRADLEY USA LLC 
• Exhibit 120: BRADLEY USA LLC - Overview
• Exhibit 121: BRADLEY USA LLC - Product / Service
• Exhibit 122: BRADLEY USA LLC - Key offerings

• 12.6 Brewster Home Fashions 
• Exhibit 123: Brewster Home Fashions - Overview
• Exhibit 124: Brewster Home Fashions - Product / Service
• Exhibit 125: Brewster Home Fashions - Key offerings

• 12.7 C Brewer and Sons Ltd. 
• Exhibit 126: C Brewer and Sons Ltd. - Overview
• Exhibit 127: C Brewer and Sons Ltd. - Product / Service
• Exhibit 128: C Brewer and Sons Ltd. - Key offerings

• 12.8 F. Schumacher and Co. 
• Exhibit 129: F. Schumacher and Co. - Overview
• Exhibit 130: F. Schumacher and Co. - Product / Service
• Exhibit 131: F. Schumacher and Co. - Key offerings

• 12.9 Fathead LLC 
• Exhibit 132: Fathead LLC - Overview
• Exhibit 133: Fathead LLC - Product / Service
• Exhibit 134: Fathead LLC - Key offerings

• 12.10 Prime Walls US 
• Exhibit 135: Prime Walls US - Overview
• Exhibit 136: Prime Walls US - Product / Service
• Exhibit 137: Prime Walls US - Key offerings

• 12.11 RPM International Inc. 
• Exhibit 138: RPM International Inc. - Overview
• Exhibit 139: RPM International Inc. - Business segments
• Exhibit 140: RPM International Inc. - Key offerings
• Exhibit 141: RPM International Inc. - Segment focus

• 12.12 SAINT GOBAIN Group 
• Exhibit 142: SAINT GOBAIN Group - Overview
• Exhibit 143: SAINT GOBAIN Group - Product / Service
• Exhibit 144: SAINT GOBAIN Group - Key offerings

• 12.13 Sangetsu Corp. 
• Exhibit 145: Sangetsu Corp. - Overview
• Exhibit 146: Sangetsu Corp. - Business segments
• Exhibit 147: Sangetsu Corp. - Key offerings
• Exhibit 148: Sangetsu Corp. - Segment focus

• 12.14 The Sherwin Williams Co. 
• Exhibit 149: The Sherwin Williams Co. - Overview
• Exhibit 150: The Sherwin Williams Co. - Business segments
• Exhibit 151: The Sherwin Williams Co. - Key news
• Exhibit 152: The Sherwin Williams Co. - Key offerings
• Exhibit 153: The Sherwin Williams Co. - Segment focus

• 12.15 U.S. Wallcovering 
• Exhibit 154: U.S. Wallcovering - Overview
• Exhibit 155: U.S. Wallcovering - Product / Service
• Exhibit 156: U.S. Wallcovering - Key offerings

• 12.16 Wallquest Inc. 
• Exhibit 157: Wallquest Inc. - Overview
• Exhibit 158: Wallquest Inc. - Product / Service
• Exhibit 159: Wallquest Inc. - Key offerings

• 12.17 York Wallcoverings Inc. 
• Exhibit 160: York Wallcoverings Inc. - Overview
• Exhibit 161: York Wallcoverings Inc. - Product / Service
• Exhibit 162: York Wallcoverings Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 165: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources

• 13.5 List of abbreviations 
• Exhibit 169: List of abbreviations

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