Vodcast: Customer Loyalty Trends - Featuring Paula Thomas

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Nov 10, 2021, 12:15 ET

NEW YORK, Nov. 10, 2021 /PRNewswire/ -- Comarch, a global software house delivering customer engagement and marketing solutions, has released episode 4 of its vodcast, "Coffee with Comarch Loyalty." In this episode, Comarch's Head of Loyalty Strategy Consulting, Bindu Gupta, interviews loyalty expert Paula Thomas, who is also the host of the "Let's Talk Loyalty" podcast.

In this episode, Thomas shares her thoughts on:

The logic behind paid loyalty programs
What forms of communication brands should be using
Customer-based corporate valuation
What investors are looking for when deciding to invest in a brand

"What are some innovative ways we can learn about communicating to today's consumer? There's so much competition with email, text, and push notification, but how much can the consumer absorb and what will be most effective?," asked host Bindu Gupta.

"We've been doing the same thing for a very long time. Email marketing, for example, has been around for 20 years. I do believe in it and it definitely has a role to play, but we need to be more creative... for brands that are looking at innovative ways to create emotional loyalty, they should consider the power of the human voice," Thomas responded. "It's the oldest form of communication."

Want to hear all of Paula's insights? Watch episode 4 on-demand now. Whether you're working from home or taking a walk, "Coffee with Comarch Loyalty" will keep you up to speed on today's most loyalty and marketing trends.

About Comarch

Founded in 1993, Comarch has over 25 years of experience in designing, implementing, and integrating IT solutions for enterprises in a variety of industries: airlines, travel companies, telecoms, financial institutions, as well as retail and consumer goods companies. Comarch's Loyalty & Marketing portfolio is an advanced set of solutions dedicated to marketing processes and activities, building loyalty, and maximizing engagement. Aside from best-in-class technology and product sets, Comarch also offers a full suite of managed services to guide customers throughout the entire loyalty program lifecycle. With thousands of successfully completed projects, 20 data center locations, and more than 6,500 employees in over 90 offices around the world, Comarch has the support and infrastructure necessary for high-volume rollouts.

Visit us at loyalty.comarch.com or LinkedIn.

Contact: Hannah Glock, [email protected]

SOURCE Comarch