Vivian Schiller Takes on Executive Editor-in-Residence Role at Weber Shandwick

- Former Twitter Exec to Advise Fast-growing Mediaco Operation, Counsel Clients on Adapting to Rapidly Evolving Media Environment -

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Weber Shandwick

Sep 21, 2015, 05:23 ET

NEW YORK, Sept. 21, 2015 /PRNewswire/ -- Weber Shandwick, one of the world's leading global communications and engagement firms, today announced that media executive Vivian Schiller has taken an advisory role at the company as executive editor-in-residence. Schiller will work with Weber Shandwick and its clients to broaden thinking on media change and inspire brands to innovate the way they engage audiences in the digital era.

"Vivian has been a pioneer in digital media and publishing, building and leading high-performing teams to successfully launch consumer media products of the highest quality," said Chris Perry, chief digital officer, Weber Shandwick. "Her unmatched talent for ushering in media innovation into to legacy organizations will be incredibly valuable for our teams and clients."

In her position, Schiller will work with Weber Shandwick's leadership to continue to build creative, production and technical capabilities as part of the firm's Mediaco content consulting and publishing practice, which helps brands institutionalize content publishing as a core engine of their PR and marketing mix. In addition, she will continue to build an ecosystem of third-party relationships to drive leading edge innovation into client programs worldwide.

Schiller was most recently chair of global news at Twitter, where she set the strategy for partnerships with journalists around the world. Prior to Twitter, Schiller oversaw the acquisition of MSNBC Digital Networks at NBC News, then a joint venture of Microsoft and NBCUniversal. In this role, she led the company's efforts to acquire full ownership of the digital operation and integrate it under a new name, NBCNews.com. Previously, Schiller was president and CEO of NPR, where she was responsible for elevating the organization's digital media presence, significantly expanding its revenue base, and launching new units and products. Schiller also served as general manager of NYTimes.com and helped the company introduce its first mobile offering. Earlier in her career, Schiller led the production of news documentaries and long-form videos for CNN and The Discovery Times Channel. Her work has been recognized with multiple awards, including Peabodys, Emmys and duPonts.

"The media business is experiencing tremendous change, and with it, new methods for brands to reach people in innovative ways are emerging," Schiller said. "There are so many avenues to making meaningful connections though storytelling and a new approach to audience engagement. I look forward to helping Weber Shandwick and its clients build dynamic content organizations, as well as creative programs that come from them."

Weber Shandwick has been at the forefront of the changing digital and media landscape, guiding companies and brands to become full-scale media companies and drive engagement in a new age of marketing. In 2013, the firm launched Mediaco, which has led more than 100 client engagements since its opening, helping brands evolve and execute a media company mindset. Mediaco continues to support clients through the evolution of brand publishing, evidenced by the deployment of a dedicated content technology team and the development of Mediaco Publish, a content management system designed specifically for brand content operations.

About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 75 cities across 34 countries and operations extending to 123 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, PRWeek's 2015 Global Agency of the Year and The Holmes Report's 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.