Vitamix® Introduces the Vitamix ONE™, a Commemorative Blender in Honor of 100 Years

The Affordable Blender Makes It Easier Than Ever to Start a Whole-Food Journey with Vitamix

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May 24, 2021, 08:00 ET

CLEVELAND, May 24, 2021 /PRNewswire/ -- As part of marking its 100^th anniversary, Vitamix® is launching the Vitamix ONE™, a smaller-format blender designed for those just starting on their wellness journey. The Vitamix ONE™ will deliver smoothies, dips and sauces with the superior blend quality and intuitive use that all Vitamix fans are accustomed to.

Available for $249.95 USD/$349.95 CAD, the Vitamix ONE gives more people access to the brand's iconic quality and makes whole-food nutrition simple and affordable.

A slimmed down version of the classic Vitamix, the Vitamix ONE offers a streamlined design for simple operation and a countertop-friendly size, making it ideal for all types of kitchens. The blender is perfect for those looking to easily consume more healthy foods.

Compact but powerful, the Vitamix ONE seamlessly blends tough, fibrous fruits and veggies – perfect for users desiring the most popular blends. The intuitive speed dial allows users to get flawless texture with every blend, and its laser-cut blades are crafted from hardened stainless steel, delivering better blends and longer life.

"At Vitamix, whole-food nutrition has always been our one true passion. This year, in honor of our 100^th anniversary, we created the ONE so more people would have access to whole foods through Vitamix," said Steve Laserson, Chief Commercial Officer at Vitamix. "We realize there are many people who use their blender only for simple applications, such as smoothies, sauces and baby food. The ONE produces Vitamix-quality results for these popular whole-food blends."

The Vitamix ONE can also serve as a secondary blender for a patio or vacation home, or for a student to use in their dorm. Available in sleek black, the new blender comes with a 32-ounce Tritan® BPA-free container for single or multiple servings. A tamper to assist with blending is included with the purchase. Additionally, built-in handles make it easy to move around the kitchen.

The Vitamix ONE is available today at vitamix.com and is backed by a two-year warranty. The new blender will also be available at Costco, and at other major retailers, including Amazon; Bed, Bath & Beyond; Best Buy; and Williams-Sonoma™ (online only), in June.

For more information on the Vitamix ONE and the 100^th anniversary, visit vitamix.com.

About Vitamix
The Vitamix family of companies, privately held and family-owned and -operated since 1921, is currently celebrating its 100^th anniversary, with a tribute to healthy, whole-food eating. Millions of people around the world employ Vitamix machines as a means of preparing nutritious foods in their home kitchens. The company also manufactures high-performance blenders and accessories for commercial kitchens. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for nine consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for its products, culture, and user experience, and is found in more than 130 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit https://www.vitamix.com/us/en_us/?cid=PR-ss.

SOURCE Vitamix