Visually Announces "Visual.ly Campaigns": Content Marketing From Ideation To Analytics

SAN FRANCISCO, May 29, 2014 /PRNewswire/ -- Visually, the world's marketplace for visual content, today announced the launch of "Visual.ly Campaigns", a platform upgrade that helps marketers achieve measurable goals through custom packages that delivers visual content, at the right frequency, through targeted channels.

Visually, a full-service platform known for revolutionizing the creation of visual content, has made it possible to produce a steady stream of infographics, presentations, web experiences and videos at unprecedented speed and scale. Now, with Campaigns, Visually provides brands with a completely scalable solution throughout the entire marketing campaign lifecycle— from ideation to calendaring, publishing, distribution, and native analytics— the best-available analytics tool in the market today. Native analytics solves the biggest problem faced by marketers, the need to measure the ROI of their content marketing campaigns.

"Unlike with a traditional agency, the Visually approach gave us a more transparent view of the creative process, letting us see first-hand the dialogue between the scriptwriter and the animator," says Livia Barton, Digital Marketing Manager at World Bank.

Campaigns automates the process of creating a content strategy and developing an actionable plan for achieving a brand's goals. Once a creative brief is filled out, a certified creative director from the Visually Marketplace prepares a custom content package – including a mix of infographics, videos, presentations, reports, or interactive web experiences – that best achieves their goals. From there, the creative director will develop a strategic rollout calendar that maximizes the campaign's engagement and impact. Each campaign will include a custom set of companion micro-content – short-form content optimized for social media distribution – that will amplify and promote the larger pieces in your campaign. Finally, Visually's custom analytics platform "Native Analytics" lets anyone track, measure, and share the success of the campaign – on the brand's own channels and across the web.

Anne Mercogliano, Head of Small Business Marketing at Twitter, says, "The Visually team consistently produces high-quality work to help us execute on creative, visually appealing projects in a timely manner." 

"Visually is extremely proud and excited to launch Visual.ly Campaigns," says Stewart Langille, Co-Founder and CEO of Visually. "After 3 years of development, we're ready and committed to providing the most scalable and high quality solution to producing and tracking content to the most innovative brands."

About Visually

Visually is the world's marketplace for visual content. The San Francisco company seamlessly connects designers, analysts, journalists, animators, and developers with brands via its cloud-based collaboration tools and operational efficiencies. This speeds time to market and allows it to deliver high quality content at unprecedented scale and lightning speed. With 100,000 creatives on the platform and hundreds of projects a month, it is disrupting traditional agency models by bringing automation and analytics to the creative workflow.

Visually's advisory board includes Alexis Ohanian Co-Founder of Reddit, Oren Jacob former Chief Technology Officer of Pixar, Hiten Shah, Founder of Kissmetrics, J Ford Huffman Information Design Pioneer, DJ Patil, VP of Product at RelateIQ, and Matt Mickiewicz, Founder of 99 Designs.

Photo - http://photos.prnewswire.com/prnh/20140528/91564

SOURCE Visually