VisitBritain to Host TripAdvisor Content

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Mar 30, 2011, 06:28 ET

LONDON, March 30, 2011 /PRNewswire/ -- A new partnership agreement now allows VisitBritain.com users to benefit from user-generated content provided by TripAdvisor(R), the world's largest travel website.

In the new partnership, TripAdvisor content relating to key British tourist destinations is available on VisitBritain.com- a family of 30 websites in 21 different languages. Users of the website can now see the top ten attractions and restaurants for popular British cities and holiday destinations, as decided by millions of TripAdvisor travellers.

This announcement follows successful TripAdvisor partnerships with other official tourism bodies in London, Scotland, Germany, Austria and more, further highlighting the importance and trust of user-generated content and its growing presence in the travel industry.

Justin Reid, Head of Digital and Social Media at VisitBritain, comments: "As Britain's national tourism agency, we aim to attract visitors from all over the world and help those visitors have the best possible holiday.

"By partnering with TripAdvisor, not only are we making it easier for travellers to find the best of Britain but we are providing them with a platform to see what other customers recommend."

Pollyanna Vincent, Partnerships Manager UK for TripAdvisor, comments: "We are delighted to partner with VisitBritain and look forward to our trusted content helping travellers experience the best that the UK has to offer."

About VisitBritain

- VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK's visitor economy.

- Every year 12million visits are made by international consumers to the 30 websites that make up VisitBritain's global family of websites, http://www.visitbritain.com, which together provide information in 21 different languages.

- VisitBritain is a Non-Departmental Public Body whose prime sponsor is the Department for Culture, Media and Sport

- Follow us on twitter @VisitBritainBiz or our consumer Twitter @VisitBritain and http://www.facebook.com/loveUK

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 40 million reviews and opinions. The sites operate in 27 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by CondÃ© Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com, http://www.smartertravel.com, http://www.travel-library.com, http://www.travelpod.com, http://www.virtualtourist.com and http://www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2010

    For further information, please contact:

    Laurel Greatrix, TripAdvisor
    +44(0)203-194-2150 / [email protected]

    Twitter: @TripAdvisorUK

    or

Mark Di-Toro, Corporate Press Officer on +44(0)20-7578-1098 or +44(0)7919-392-137

SOURCE TripAdvisor