Viralheat, Deutsche Telekom HBS, and Appia Executives to Speak on Predicting Buyer Intent Using Social Media at the Marketo Marketing Nation Summit

SAN MATEO, Calif., April 4, 2014 /PRNewswire/ -- Jeff Revoy, CEO of Viralheat, Paul Sebastien, CMO of Deutsche Telekom HBS, and Sally Lowery, VP of Marketing at Appia, will be speaking on the value of using predictive social behavior at the Marketo Marketing Nation Summit. "Going Beyond Social Listening – Using Social Media to Predict Buyer Intent" will cover how businesses use predictive social behavior in marketing campaigns to identify potential leads, launch successful products, and exceed sales and marketing goals.

"As Facebook and social advertising evolves, companies should use predictive social behavior to achieve superior results," says Revoy.  "Traditional monitoring, engagement or promotions do not work anymore. Real success lays in the ability to identify leads using predictive behavior analysis."

"Businesses struggle to show the tangible results of social media in their marketing efforts," says Sebastien.  "We were able to leverage predictive social behavioral marketing to achieve direct, quantifiable customer acquisition results. And these results ended up being the single biggest contributor to the success of our pilot launch. "

"Social media can't be ignored, especially when launching new products," says Lowery. "Implementing social insights into our recent product launch allowed us to create a dialogue that was both meaningful and relevant throughout all stages of the customer lifecycle while effectively maximizing Appia's results."

The Marketo Marketing Nation Summit is being held April 7-9 at Moscone Center - West in San Francisco.  Revoy, Sebastien, and Lowery will speak on April 8 at 8:00AM in 2022-2024. Viralheat will be located at Booth 116.  More details can be found at http://summit.marketo.com/2014/.

About Viralheat: Viralheat is the only comprehensive social media management platform for enterprises that offers complete monitoring, publishing, and analytics in one intuitive interface. Pioneering predictive analytics, Viralheat specializes in human intent and sentiment analysis to identify sales leads. Thousands of global brands, including Deutsche Telekom, Transamerica, and Yamaha use Viralheat to monitor, publish, and analyze their social marketing efforts.   

Founded by two Silicon Valley engineers with deep experience in the security and network industries, Viralheat launched in 2011 to drive successful business results by seamlessly integrating into the enterprise workflow of marketing, sales, and support. Visit www.viralheat.com @viralheat #viralheat

About the Marketo Marketing Nation Summit:  The Marketo Marketing Nation Summit 2014 joins together over 4,000 marketers and thought leaders under one roof, providing an engaging experience to grow marketing expertise and network over two and a half days. The Summit will deliver dynamic and rich content, valuable key takeaways for your business, tips on implementing and using the Marketo customer engagement platform  latest features, and a look at what's on the future horizon for Marketo.

SOURCE Viralheat