ViralGains Goes Global with BlueSnap, and BlueSnap Goes Viral with ViralGains

Customer experience is everything, and that is where BlueSnap helped ViralGains shine

News provided by

Dec 10, 2013, 12:00 ET

WALTHAM, Mass., Dec. 10, 2013 /PRNewswire/ -- ViralGains enables brands to tell their stories through targeted social media, building media strategy that aligns people to their preferred content. Dedicated to building authentic relationships between consumers and advertisers through the power of online video and social media placement, ViralGains is committed to an exceptional customer experience, and BlueSnap helped them carry that commitment right through to their checkout pages.

"We are so passionate about what we do, and work so hard to get people to say yes, the last thing we want to worry about is abandonment at checkout due to a poor customer experience," said Kate Willett, VP, Business Development and co-founder of ViralGains. "BlueSnap alleviates that worry, and cares as much about the overall customer experience as we do. That's what makes them a great partner for us."

BlueSnap optimizes the checkout experience for merchants offering single-click purchasing for returning buyers, intelligent payment routing with optimized failover and retries and single-point integration to multiple processors around the world to help convert more shoppers to buyers worldwide.

"Today's shopping cart abandonment rates can be as high as 67%, and to a merchant that can make or break their business. We don't believe that customers should have to learn the payments business as well as their own, and our goal is to allow our merchants to focus on their business and let us handle all the transactions," said Ralph Dangelmaier, CEO of BlueSnap.

ViralGains, a recent $100,000 Diamond Prize MassChallenge winner, helped BlueSnap deliver this message to customers by maximizing views, shares and conversations with BlueSnap's e-Lemonade online video. The ViralGains platform automatically optimizes for maximum social engagement and was able to generate over 40,000 paid YouTube views and 20,000 earned views for BlueSnap's video.

"ViralGains made it easy to place our video on highly targeted sites that met our audience criteria," said Kelly Seelig, VP, Global Marketing at BlueSnap. "Gaining access to the right people is key to the success of any campaign, and they made our work easy."

BlueSnap's service allows ViralGains to deliver a seamless, simple checkout experience and the ViralGains' platform enabled BlueSnap to maximize views and social engagement with its online video. This mutually beneficial partnership has enhanced not only business performance but also both companies' dedication to customer satisfaction.

About BlueSnap
BlueSnap is a smarter international payment gateway powering the checkout process for eCommerce merchants worldwide, and fueling growth for online businesses serving digital, physical and mobile markets. BlueSnap has reinvented the checkout experience by combining the power of these key components: Intelligent payment routing, integration options to meet your needs, frictionless one click checkout, global payment processing, award winning smart subscriptions, and dynamic ecommerce tools to allow for a fully optimized checkout experience.

Serving over 5000 merchants, and supporting shoppers in 180 countries by localizing the experience, with 28 languages, 60 currencies, and 110 payment types, BlueSnap is powering buys for merchants around the globe, and fulfilling their promise to convert more shoppers to buyers worldwide.

Learn more at www.bluesnap.com.

About ViralGains
The ViralGains mission is to create authentic relationships between consumers and advertisers through the power of online video. ViralGains delivers Viral Marketing at scale through technology that measures how consumers watch, share, and talk about video content. The ViralGains Viral Marketing Platform is the first of its kind that maximizes views, shares, and conversations in real time for YouTube content.

ViralGains uses programmatic buying to place your video on publishers where targeted audiences discover your content and fall in love with your brand. We designed our collaborative technology for creative, PR, and media agencies to maximize each dollar they spend and made it accessible for brands of all sizes. ViralGains was founded in 2012 and is headquartered in Boston's beautiful Innovation District.

Learn more at www.viralgains.com.

SOURCE BlueSnap