vineyard vines Celebrates 20th anniversary With Limited-Edition Patchwork Collection And Exclusive In-Store Activations

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Jul 03, 2018, 12:02 ET

STAMFORD, Conn., July 3, 2018 /PRNewswire/ -- vineyard vines, the classic lifestyle brand born on Martha's Vineyard and best known for its whimsical neckties and smiling pink whale logo, celebrates its 20^thanniversary this July with a limited-edition collection, special events and more to commemorate the milestone. Founded in 1998, vineyard vines was born when brothers and co-founders, Shep and Ian Murray, cut their ties with their corporate jobs to start making ties and pursue their own version of the American Dream. Over the last two decades, the brand has expanded across the country and offers a variety of clothing and accessories for men, women and children, all inspired by the founding belief that "Every Day Should Feel This Good."

As vineyard vines grew, the brand has stayed true to its roots, designing classic, high-quality products for individuals looking to live the Good Life. Since debuting their first 800 ties on July 3rd, 1998, the brand has achieved significant brand milestones from opening more than 100 stores to successfully executing partnerships with the Kentucky Derby, America's Cup, the Boston Red Sox & Fenway Park, acclaimed sportscaster, Jim Nantz, 4 PGA TOUR Pro golfers and a newly announced Discovery Channel's Shark Week assortment.

In signature vineyard vines style, the brand is honoring the anniversary with the debut of their limited-edition Heritage Original Patchwork Collection. The collection is designed with select, vintage prints created during the brand's first years for products such as neckties and boxers. From Bluefish and Martha's Vineyard Signs to Lighthouses and Palm Trees, each pattern represents a part of the vineyard vines story. The entire line includes swimwear, apparel and accessories for the whole family, and is now available online at www.vineyardvines.com and at vineyard vines stores nationwide.

"We took a leap of faith 20 years ago when we started selling our ties on Martha's Vineyard and strived to create a lifestyle brand that reflected the things that we love and the life that we wanted to live." said Shep Murray, vineyard vines CEO & co-founder. "Two decades in, with the help of our amazing family and friends, we've built a brand that we are humbled and very proud of and continues to make Every Day Should Feel This Good – for both us and our customers. While some things have changed, we're still the same at our core and are having a ton of fun while sharing the gift of the Good Life with everyone we can."

"We started off as tie guys and 20 years later we continue to grow with the intrinsic goal to always be better," said Ian Murray, vineyard vines CEO & co-founder. "Thanks to our team who has helped push our brand forward and get us to this milestone. It has been quite the ride, from selling product from the back of our Jeeps to growing across the country, creating the vineyard vines golf team and becoming the Official Style of the Kentucky Derby and the Boston Red Sox, and we're just getting started!"

Further commemorating this exciting time, vineyard vines will host a series of in-store activations over the course of the summer season. They invite customers to join in on the fun with special promotions including exclusive 20^th Anniversary stickers, as well as limited-time gifts with purchase and product giveaways. To learn more about vineyard vines and the 20^th Anniversary celebrations, follow along on Facebook and Instagram @vineyardvines and their signature hashtag #EDSFTG.

ABOUT vineyard vines®
A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.

SOURCE vineyard vines