ViewLift Live and On-Demand Streaming Service Selected by Nexstar Media Group's KRON4 to Power New KRONon Digital App

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Apr 02, 2019, 08:12 ET

NEW YORK, April 2, 2019 /PRNewswire/ -- ViewLift announced today that its OTT streaming and monetization platform has been selected by Nexstar Media Group to power KRONon, a new digital video subscription service recently launched by the leading local TV broadcaster's flagship San Francisco station, KRON4. The Nexstar/ViewLift collaboration makes the Bay Area's leading news and community coverage available to viewers anywhere, at any time across iOS, Android, Amazon Fire TV, and Apple TV devices, and on the web.

KRONon includes live broadcasts and selected archived video clips covering Bay Area, national, international, sports, politics, business, tech, and lifestyle programming, along with weather reports and other unique features. KRONon is a subscription product, available for $2.99 a month or $29.99 per year.

ViewLift's end-to-end distribution and monetization platform provides a comprehensive solution, enabling Nexstar to roll out their digital experiences across all major OTT devices. This includes live streaming technology, enabling the brand to share breaking live stories to any user on any platform.

"Local television is a pillar of its community," noted ViewLift CEO Rick Allen, "and the Bay Area has long relied on KRON4 to keep them abreast of the critical and intriguing stories from across the city and around the world. With KRONon, locals can stay informed at any moment, from home or the road. And for the rest of us, whose hearts have been left near the Golden Gate Bridge, KRONon can bring us back immediately, comprehensively, and on demand. We are proud to join Nexstar in this innovation."

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About ViewLift:
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV connected devices, Smart TVs and gaming consoles. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across all major device platforms. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Monumental Sports Network; The Great Courses; My Outdoor TV; Nexstar; DraftKings; Lax Sports Network; Arena Football League; SnagFilms; and others.

About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 174 full power television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar's portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar's community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.

SOURCE ViewLift