Digital Media Powerhouse Assigns New Leadership on the Heels of Reaching One Million Video Clips and Paying Over $1M to Contributors
RESTON, Va., Jan. 27, 2016 /PRNewswire/ -- VideoBlocks, the first membership-based provider of stock media, today announced the appointment of their new Chief Executive Officer, TJ Leonard, who, over the past two and a half years led the company to record-setting growth as Chief Marketing Officer. In 2015, the new VideoBlocks Marketplace reached one million video clips and $1M in contributor commissions several years faster than any company in history, while simultaneously growing its member base to over 130,000 paying members. Now, as CEO, Leonard will continue to drive the company's growth strategy and deliver against the vision of making VideoBlocks the must have membership for all content creators by accelerating how the company introduces new products and content to its membership, while paying the most contributor-friendly commissions in the stock media industry.
Joel Holland, founder and former CEO, will fulfil the role of Executive Chairman of VideoBlocks, and work to formulate new industry partnerships, similar to those from 2015, which included organizations such as Discovery Communications, YouTube, Vimeo and BuzzFeed. In his new role, Holland will represent VideoBlocks among the creative community, and secure partnerships that will be mutually beneficial for all parties involved, particularly the mass creative class. Past collaborations have enhanced the Marketplace tremendously, with professional-level quality content, and by solidifying additional partnerships like these, artists will have access to even more superior content.
"As the company continues to evolve, and more complex needs emerge, it has become clear that the team needs both a CEO to continue to drive growth and product innovation on a daily basis, as well as a full time Executive Chairman to represent the business within the video and media industries," said TJ Leonard, CEO of VideoBlocks, "The team's core value is to put artists first, and with this transition, we can build the types of partnerships and products necessary to make VideoBlocks the first place every creative goes when starting a new project."
On the heels of a record-setting year in which VideoBlocks added 50% more new members in Q4 than any previous quarter, the new Video Marketplace reached one million clips while paying out over $1M in commission to their artists in just nine months, with top contributors making up to six figures in their first year. In addition, VideoBlocks' membership has downloaded over 60M files across its video, graphics and music properties. Under Leonard's leadership, the company will continue to emphasize growth in the Unlimited Library alongside the new Marketplace by expanding into new content types such as the 75,000 photos it added to GraphicStock at the end of 2015.
The company's evolution within the stock media industry is unmatched, and with any advancement comes change. VideoBlocks not only reached one million videos in their Video Marketplace faster than any other company in history, but the team's video library is also growing twice as fast as industry giants, when they hit one million clips. This is credited to the team's continued commitment to ensure artists are awarded fair compensation for their creations. VideoBlocks' 100% commission structure on the Marketplace shook up the industry in 2015, and the team has even bigger plans to push this concept further, to more artists, in 2016.
About VideoBlocks
VideoBlocks is a profitable, venture-backed stock media company recognized in 2014 by Inc. Magazine as the eleventh fastest growing media company in the United States. Together with its sister sites GraphicStock and AudioBlocks, VideoBlocks empowers customers to enhance their creative projects, ranging from professional production studios like NBC, Discovery and MTV to pro-sumers and enthusiasts like colleges, churches and video editing hobbyists. Founder and CEO Joel Holland has been named one of the "Top 25 Entrepreneurs Under 25" by BusinessWeek Magazine, "Young Entrepreneur of the Year" by the United States Small Business Administration, "Entrepreneur of the Year" by Ernst and Young for the Greater Washington DC Region, and made Inc. Magazine's prestigious "30 Under 30" list in 2013. The company is based in Reston, Virginia.
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SOURCE VideoBlocks
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