VIDEO from Synaptic Digital and General Motors: What Women Want When it Comes to Cars

NEW YORK, April 29 /PRNewswire/ -- Research shows, given the current economic climate, that women are now more concerned with fuel economy than car color or navigation screens. According to Edmunds.com, women spend more time researching than men do. They are now concerned with getting the best price and also want things that will make their life and time on the road easier.  Good safety records and reliability also plays a role, as women are often chauffeuring children to activities and events.

See video from General Motors at: http://inr.mediaseed.tv/oneClip_C_104/?feed=p_QPxRnfTrYm9dRaausv_nwpMhA6qIF4

Fortunately new, more powerful 4-cylinder engines in SUV-like vehicles, such as the GMC Terrain and Chevy Equinox, have made buying decisions easier for women who want room and good fuel economy. In fact, automakers like General Motors have had to add capacity to keep up with the growing demand.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

05NY10-0723

SOURCE Synaptic Digital; General Motors

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