Victoria's Secret Beauty Introduces Victoria's Secret BOMBSHELL - The Fragrance

NEW YORK, Sept. 14 /PRNewswire/ -- They're known as Angels, but we all know that Victoria's Secret models epitomize the word "Bombshell." They're sexy, they're confident and they're the inspiration behind new Victoria's Secret Bombshell, the latest addition to the brand's award-winning fragrance collection.

(Photo: http://photos.prnewswire.com/prnh/20100914/NY63808 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100914/NY63808 )

A remarkable fragrance like Victoria's Secret Bombshell doesn't come into existence without imagination and determination. Victoria's Secret head "Nose," Mark Knitowski, joined forces with famed fragrance house Givaudan to create this striking and unforgettable scent.

An innovative approach was essential to the creation of the Victoria's Secret Bombshell fragrance. Because as we experimented with initial formulations, we realized that the only way to make our signature scent as unique and explosive as the Bombshells that inspired it was to create an entirely new fragrance category: Fruity Floral Aromatic.

The scent starts with an effervescent, fruity-floral base: Shangri-la Yellow Peony from China, Purple Passionfruit from the Brazilian jungle and rich Vanilla Orchid. To give the fragrance an unexpected Bombshell twist, we added the unique "headspace" note of Italian Sunstruck Pine, an aromatic note of Ligurian Coast Pine captured at the moment it's warmed by the afternoon sun.

"Together, the sparkling fruits are balanced by sultry warmth for a fresh sensuality that is confident, sexy, glamorous and ultra-feminine," says Knitowski. "We designed this fragrance to be instantly memorable, one of a kind. Just like a Victoria's Secret Bombshell."

Victoria's Secret Beauty President Shashi Batra counts Victoria's Secret Bombshell as yet another way to cement the brand's established success in the perfume market. "Dream Angels Heavenly is America's number-one fragrance, and we've won FIFI Awards for two years running: Love Rocks in 2010 and Sexy Little Things Noir in 2009," says Batra. "Victoria's Secret Bombshell takes our fragrance portfolio to another level. Our customers love it and we expect great things."

The uber-feminine glass flacon was designed to mimic a priceless jewel, faceted to represent the various sides of a woman and bathed in an energetic pink glow. The silky black bow adds a sultry edge and, of course, the signature pink stripes to make it iconic Victoria's Secret.

Victoria's Secret Bombshell is available at Victoria's Secret Stores nationwide and online at victoriassecret.com.

SOURCE Victoria's Secret Beauty

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