Veritix® Ticketing Platform Yields Another Successful Experience for the NCAA® Men's Final Four®

NEW ORLEANS, La., April 5, 2012 /PRNewswire/ -- Veritix®, the Cleveland-based state-of-the-art paperless ticketing, event marketing and relationship management technology company, was the primary ticketing services provider for the 2012 NCAA Men's Final Four.  

Veritix worked with the Mercedes-Benz Superdome and the NCAA to assign and sell the more than 144,000 seats for the games over the Final Four weekend.  Once the seats were sold, Veritix exported all the ticket barcodes to the stadium's system to allow for effortless entry into the events through their access control scanners.  

In addition to providing primary ticketing services for the second consecutive year, Veritix handled ticketing for the NCAA sanctioned student sections for a fourth consecutive year. Flash Seats®, the patented paperless ticketing platform, provides a safe and secure opportunity to purchase tickets and enter the venue "paperlessly."

The paperless tickets purchased via Flash Seats, which the NCAA deemed non-transferable, were delivered via e-mail  to individuals who simply swiped their credit cards and showed their identification to enter the Mercedes-Benz Superdome for the games.  The goal of Flash Seats is to create the best ticketing experience possible, eliminating issues with brokers and lost, stolen or counterfeit tickets.

With Flash Seats, the ticket buyer has the opportunity to eliminate traditional paper tickets, and select a convenient form of electronic identification that they already carry with them, such as a driver's license or credit card, as their method of entry to a given event.  In addition to providing a safe and convenient method of ticket delivery, Flash Seats also allows the NCAA to know who attended various events and develop long-term relationships with these fans.

Veritix has an agreement with the NCAA for the Women's Final Four®, the Frozen Four®, the FCS Football Championship Game, the Women's College World Series® and the Men's College World Series® to provide primary ticketing services, along with advanced ticketing registration for selected NCAA championships and continued use of Flash Seats technology. 

"We are extremely proud to continue our relationship with the NCAA and deliver a solution that protects their fans, schools and consumers," said Guy Villa, Vice President of Sales for Veritix. "The NCAA is a dynamic and progressive partner, and the Veritix platform continues to match that need."

About Veritix®

Veritix® provides the most dynamic paperless ticketing, event marketing, and relationship management applications to artists, professional sports teams, universities, arts organizations, and entertainment venues. Veritix also has the only patent-protected, fully-integrated paperless ticketing platform — Flash Seats® — which has revolutionized the sports and live entertainment industry by enabling paperless venue access while allowing artists, team owners and venue operators to regain control of their secondary market. The Veritix ticketing platform lets clients truly take ownership of their ticketing operations and build better relationships with their customers and fans.

Veritix currently provides full digital ticketing services to major venues across the U.S., including Quicken Loans Arena (Cleveland), Toyota Center (Houston), Energy Solutions Arena (Salt Lake City), Pepsi Center (Denver), Dick's Sporting Good Park (Denver), and Paramount Theatre (Denver); four National Basketball Association teams, including the Houston Rockets, Denver Nuggets, Utah Jazz and Cleveland Cavaliers; the National Hockey League's Colorado Avalanche; the American Hockey League's Lake Erie Monsters and Houston Aeros; Major League Soccer's Real Salt Lake and Colorado Rapids and Dover Motorsports, Inc. (Dover International Speedway and Nashville Superspeedway). The company also recently signed an agreement to provide digital ticketing services for National Collegiate Athletic Association championship events.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).

NCAA, Final Four, Women's Final Four, College World Series, Women's College World Series, and Frozen Four are trademarks of the National Collegiate Athletics Association.

Contact: Mike DeVilling, (248) 875-4207, [email protected]

SOURCE Veritix