Venus White® Pro by Heraeus Now Available in 35% Carbamide Peroxide for Faster, Enhanced Whitening

SOUTH BEND, Ind., March 3, 2011 /PRNewswire/ -- Heraeus Kulzer, LLC, the leader in advancing dental esthetics and overall dental wellbeing, announced today that Venus White® Pro, its popular mint-flavored tooth whitening gel, is now available in 35% carbamide peroxide strength for enhanced whitening yet shorter wear times. The gel can be worn in custom trays for just up to 30 minutes a day. Additionally, Venus White Pro's two-in-one formula, carbamide peroxide plus potassium nitrate, helps decrease sensitivity sometimes associated with bleaching. A recent clinical study by The University of Texas Health Science Center at Houston reported that patients who were treated with Venus White Pro reported virtually no sensitivity after two weeks of nightly treatment.

(Photo: http://photos.prnewswire.com/prnh/20110303/AQ58471)

To help practices successfully promote Venus White Pro, Heraeus is offering a unique collection of marketing materials including postcards, patient letters, and ad designs all of which can be easily customized online through print-on-demand. Visit www.SmileByVenus.com for the full selection.

In addition to its complementary marketing program for practices, Heraeus also donates a percentage of revenue from the sale of all Venus White® products to help fund breast cancer research nationwide. In 2010, the Company donated more than $40,000.

"Practices can piggyback on Heraeus' fundraising efforts by offering special Whitening Days in their offices," says Rachel Wall, RDH, founder of Inspired Hygiene, a consulting company that helps practices transform their hygiene departments into thriving business centers. "It's a perfect opportunity to give back to the community while communicating that you are a practice with a heart," she adds.

Venus White Pro take-home whitening gel is also available in 16% and 22% carbamide peroxide strengths. Various kit configurations are available including full patient and refill kits, plus all-new 50-Syringe Packs which will be available mid-March. For more information on Heraeus, call (800) 431-1785 or visit www.SmileByVenus.com.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with over 155 years of tradition. Our businesses include dental products and biomaterials, precious metals, sensors, quartz glass, and specialty lighting sources. With product revenues approaching euro 2.6 billion and precious metal trading revenues of euro 13.6 billion, as well as more than 12,300 employees in more than 110 companies worldwide, Heraeus holds a leading position in its global markets.

About Heraeus Kulzer Dental

The Heraeus Kulzer Dental Division aspires to deliver unparalleled innovation and exceptional products that deliver ultimate value to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White®, Flexitime®, Gluma® and iBond® offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.

SOURCE Heraeus Kulzer, LLC