VeggieTales® Expands Licensing Program With New Agreements And Retail Marketing Plans At LIMA Licensing Expo
Consumer Product Offerings Grow With Resources of DreamWorks Animation
FRANKLIN, Tenn., June 18, 2013 /PRNewswire/ -- Big Idea Entertainment, a leading studio and producer of children's and family programming, characters, and brands, and its parent company DreamWorks Animation SKG, Inc. kick off LIMA Licensing Expo with a retail and marketing campaign aimed at continuing the expansion of its best-selling VeggieTales® brand.
(Logo: http://photos.prnewswire.com/prnh/20130618/NY33702LOGO )
Appearing under the DreamWorks Animation umbrella for the first time at this year's Licensing Expo, VeggieTales will celebrate their 20th Anniversary throughout 2014 and has already inked several pivotal alliances with new licensees across key categories including:
- Novelty Toys: Round 2 LLC; LightUpToys.com, LLC
- Toddler/Infant Care and Accessories: Zydeco Studios; Nuby; Personal Care Products
- Books and Classroom Supplies: Group Publishing; Ideals Publications (a Guideposts company); Mardel (a division of Hobby Lobby)
The brand aims to continue the momentum it has seen recently in the digital category. In the last year, three of VeggieTales digital apps have risen to the number one ranking on Amazon's lists of top free, paid, and educational apps for kids. This sector of the business is an important growth area and is bolstered by the addition of three new licensees: Cupcake Digital (deluxe story experience apps), Fingerprint Play (educational game apps), and Story Panda (iPad storybook platform).
"It's an exciting time to be a Veggie-tarian!" said Greg Fritz, SVP Home Entertainment & Consumer Products for Big Idea Entertainment. "As part of the DreamWorks Animation family, VeggieTales licensees will have an unprecedented level of support. This, combined with our 20th Anniversary celebration and exciting new digital, DVD and TV content forthcoming, makes the ideal time for new partners to get on board. Together we can continue to offer young families the widest variety of quality products to enjoy."
With numerous retail programs, two DVD releases and a planned Christmas TV Special still to roll-out this year, there is much on the horizon for current and potential Veggie partners in 2013.
For more information on VeggieTales, visit www.VeggieTales.com or visit the DreamWorks Animation booth S151.
Press contacts:
Ashley Aberbach – Finn Partners for Big Idea Entertainment
Phone: (212) 715-1524
Email: [email protected]
Twitter: @finnpartners
About Big Idea
Big Idea Entertainment, a division of DreamWorks Animation SKG, Inc., is a leading studio and producer of children's and family programming, characters and brands. Big Idea's best-selling series VeggieTales® is one of the most recognized brands in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 70 million videos, 15 million books and more than 7 million CDs. VeggieTales® enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV. The studio's two theatrical releases, Lionsgate's Jonah-A VeggieTales Movie® (2002), and Universal Pictures' The Pirates Who Don't Do Anything®-A VeggieTales Movie® (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
*Spring 2012 Q-Score
SOURCE Big Idea Entertainment
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