Valpak(R) and Martha Stewart Living Omnimedia Give Viewers a Chance to Win a VIP Trip to 'The Martha Stewart Show' in Watch and Win Sweepstakes

150 Additional Prizes to be Awarded in Augmented Reality Instant-Win Game Including Martha's Newest Book - Everyday Food: Fresh Flavor Fast

News provided by

Valpak

Mar 04, 2010, 09:00 ET

LARGO, Fla., March 4 /PRNewswire/ -- Valpak, one of the leading direct marketing companies in North America, and Martha Stewart Living Omnimedia today announced a new sweepstakes which will be tied to upcoming episodes of "The Martha Stewart Show" (distributed by NBC Universal Domestic Television Distribution/check local listings). Viewers will be rewarded simply for watching the show each weekday, with the chance to win a VIP trip to see Martha live in-person during the New York taping of the "The Martha Stewart Show."

The sweepstakes will run from February 22 through April 9. To enter, viewers must watch "The Martha Stewart Show" each weekday and then go to marthastewart.com/viptrip to enter the name of the guest that appeared on the show that on that day.

During the sweepstakes promotion, more than 40 million households will receive a Martha Stewart-branded Valpak signature Blue Envelope® in the mail. Each envelope will feature a large black and white "M" symbol printed on the right side of the Valpak envelope that accesses an augmented reality instant win message. Recipients with webcams are instructed to visit the official sweepstakes web page at marthastewart.com/viptrip and hold the black and white "M" symbol up to their webcam to find out if it is recognized by the sweepstakes web page as one of the 150 instant winners of Martha Stewart's new book titled Everyday Food: Fresh Flavor Fast.

After finding out if they have been selected as an instant winner, all recipients will be able to preview what is coming up on "The Martha Stewart Show" and will then be thanked for taking part in the sweepstakes by Martha Stewart herself through augmented videos. Recipients of an envelope without a webcam can still play the Instant Win game by clicking on the "No webcam" button on the sweepstakes web page. This instant-win contest represents a first in Augmented Reality technology use in this space.

"The interactive sweepstakes is a fun opportunity for "The Martha Stewart Show" to use Valpak's iconic Blue Envelope® to help Martha effectively reach her fans on several levels," said Deanna Willsey, director of corporate communications for Valpak. "With multi-dimensional sweepstakes such as these, Valpak continues to establish its position as forward thinking in the digital space and as a leader in the direct marketing industry."

The Sweepstake Official Rules may be obtained at www.valpak.com or by sending a self-addressed, stamped envelope to Valpak's "Win A VIP Trip to The Martha Stewart Show" Sweepstakes, P.O. Box 13428, St. Petersburg, Florida 33733, Attn: Promotions Department. The sweepstakes are open to all persons who are age 18 and over, and are legal U.S. residents to residents of Canada (excluding Quebec) who have reached the age of majority in their province of residence at time of entry. The sweepstakes are void where prohibited or restricted.

For more information about "The Martha Stewart Show" visit www.marthastewart.com. For more information about advertising in the Valpak Blue Envelope or for printable coupons for restaurants, groceries, auto care and more visit www.Valpak.com.

ABOUT 'THE MARTHA STEWART SHOW':

Celebrating its fifth anniversary in September 2009, "The Martha Stewart Show" is an Emmy-winning, nationally-syndicated, "how-to" series anchored by entertaining segments that both inform and inspire. Shot in front of a studio audience, the hour-long program features visionaries, creatives and everyday people who've accomplished extraordinary things, and sheds new light on subjects from cooking and entertaining to crafting and gardening. "The Martha Stewart Show" allows audience members, home viewers and special guests including renowned chefs, seasoned artisans and designers, authors, collectors, entertainers and experts from all walks of life to participate with host Martha Stewart in an interactive format that celebrates Martha's sense of fun and love of teaching. Martha Stewart and Mark Burnett are executive producers. Bernie Young is co-executive producer. The program is produced by MSLO Productions, Inc. in association with Mark Burnett Productions and is currently distributed by NBC Universal Domestic Television Distribution to more than 95% of the country.

ABOUT VALPAK®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Enterprises, one of the largest media conglomerates in the United States. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 43 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 513 million envelopes. Valpak also offers digital solutions with www.Valpak.com, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™ and Palm® Pre™ platforms. For more information, please contact 1-800-676-6878.

COX MEDIA GROUP:

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.

SOURCE Valpak