Valeria Inc. Announces Rachel Wexler as Chief Operations Officer

TORONTO, March 5, 2020 /PRNewswire/ - Valeria Inc., the first influencer media company of its kind specializing in brand building and e-commerce, announced today the appointment of Rachel Wexler to the role of Chief Operations Officer. Wexler brings almost a decade of experience in brand development, building high growth environments, and marketing management. As COO, she will focus on new business initiatives such as product lines and e-commerce while sustaining the growth and quality of Valeria's Inc.'s content production and sponsor relations.

"By adding Rachel to our executive team, I believe we are doing something no other influencer company does. Bringing an experienced executive onboard will fuel our momentum in this growing space," says Gary Lipovetsky, Co-CEO of Valeria Inc. "Last year we grew our audience over 45% on both Instagram and YouTube, launched our first product line Leia, and established partnerships with global brands. Rachel will be instrumental in our brand's focused development." Valeria Lipovetsky, co-CEO and Creative Director adds, "I started this brand in my kitchen, and it's amazing to see how quickly it's grown. It's important to bring an executive to the table who shares my goal to reach more people, while focusing on data analysis to deliver meaningful content. Rachel has initiative to provide our partners with best-in-class brand building and content services."

Wexler spent two and a half years at TribalScale, a competitive software company with a worldwide presence. She climbed from Marketing Manager to Head of Global Marketing and Sales Operations, seeing an increase in revenue from $6 million to $29 million and supporting the expansion of the brand internationally.

"Valeria Inc. is the perfect next stage in my career," Wexler says. "I'm excited to make an impact in this evolving industry, while collaborating with Gary and Valeria to create global brand-building business opportunities."

About Valeria Inc.

Valeria Inc. began when model-nutritionist-mother Valeria Lipovetsky wanted to reach more people and make a greater impact. Utilizing her title as a holistic nutritionist, Valeria began sharing her pregnancy journeys, recipes, and everyday experiences through vlogs. With 1.35 million YouTube subscribers and 550k+ Instagram followers to date, Valeria's down-to-earth delivery of lifestyle topics connect with multiple age groups, reaching numerous demographics. Her platforms cover topics like fashion, nutrition, beauty, self-care and motherhood. With a commerce focus centred around Valeria Lipovetsky's personal brand, Valeria Inc. is expanding its global presence through products, media, and partnerships that resonate with their growing audience.

Valeria Inc. is located in Toronto, Ontario.

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SOURCE Valeria Inc