Valentine's Day Could Mean a Bedroom Shake Up for Many Couples, According to the TROJAN(R) Brand

PRINCETON, N.J., Feb. 9 /PRNewswire/ -- This year, V-Day might just stand for Vibrator Day, according to findings from a new survey released today by the makers of TROJAN® Brand Sexual Health Products.  According to the survey, nearly a quarter (21%) of all Americans plan to use a vibrator with their partners on Valentine's Day.  Movie theaters and restaurants need not worry, though, since 50 percent of couples also plan to spend the night with the traditional dinner and a movie date.  Others are spending the big day a bit more low-key, with 20% of people planning to keep the couch company with a pint of ice cream.  

Give Good Vibes

The Trojan "Vibe Day" Survey, a national survey of vibrator and personal massager behaviors around the Valentine's Day holiday, finds that one in ten people plan to purchase as a gift a vibrating product or sex toy for themselves or someone else this holiday.  

"Given the choice, about one-fifth of Americans prefer to spend Valentine's Day with their significant other and their vibrator, as opposed to one or the other," said Robyn Safran, Product Manager for TROJAN® Vibrations. "Whether used alone or as a way to bring couples closer together, vibrators are clearly playing an important role in America's bedrooms.  At Trojan we're committed to creating high quality, sexual health products such as vibrating rings and personal massagers that up the pleasure quotient during sex."

In fact, the survey finds this year's top romantic accessories in the bedroom for Valentine's Day include:

1. Candles (37%)
2. Massage Oil (30%)
3. Vibrator (17%)
4. Whipped Cream (13%)
5. Fuzzy Handcuffs (7%)

Even though Valentine's Day partners may change, there seems to be one constant:  About one in ten coupled women have had a longer relationship with their own vibrator than their significant other.

America's Most Buzz-worthy Cities

From a local perspective, the survey finds that couples and singles plan to spice things up in a big way this Valentine's Day.  Among the top five U.S. cities, Los Angeles will be shaking things up in the bedroom the most by using a vibrator (24%), followed by Chicago (20%), Atlanta (18%), New York (18%) and Dallas-Fort Worth (17%)(1).  

Out of the five cities surveyed, New Yorkers may rank 4th in their V-day vibrator usage plans, however they do have big ambitions as the most likely of all cities surveyed to purchase a vibrator or sex toy for themselves or someone else come February 14.  Following the Big Apple (21%), is Los Angeles (14%), Atlanta (13%), Dallas-Fort Worth (13%) and Chicago (12%)(1).

The TROJAN® line of vibrating products helps both men and women make the most of the bedroom experience.  The powerful TROJAN® Vibrating Mini™ bullet massager provides thrilling sensations to help create big pleasure.  Designed to be petite and discreet, the TROJAN® Vibrating Touch® fingertip massager is the perfect aid to give you or your partner good vibrations. The many TROJAN® Vibrating Rings are designed to enhance the pleasure of both partners through intimate vibrations that heighten sensitivities.

TROJAN® Vibrations are available nationwide at food, drug and mass merchandise outlets and range in retail price from $6.00 to $20.00. They are also available online at www.TrojanVibrations.com.

ABOUT TROJAN® BRAND CONDOMS

TROJAN® Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN® Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 29 varieties of TROJAN® Brand Condoms. More Americans trust the TROJAN® brand than any other condom. For more information, visit www.trojancondoms.com.

About The Survey

The Valentine's Vibrations Survey was conducted on behalf of TROJAN® brand condoms by StrategyOne, a full-service corporate positioning, market research and strategic communications agency in New York, NY. The survey was conducted online among a sample of 1,039 men and women 18+ using the field services of Authentic Response. The results are nationally representative of the U.S. and have a margin of error of +/- 3.1 percent at the 95 percent confidence level. A total of 150 surveys were also conducted online among adults 18+ in each of the five largest U.S. cities. For each city, the results are representative on age, education and ethnicity with a margin of error of +/- 8 percent.

About StrategyOne

Founded in 1999, StrategyOne is a full-service corporate positioning, market research and strategic communications agency with global research capabilities and offices in New York, Washington, DC, Chicago, Atlanta, London and Paris. StrategyOne utilizes a full suite of qualitative and quantitative methodologies to design custom primary research for clients in a wide range of industries to support their communications and marketing objectives.

(1) TROJAN® Vibrating products are not for sale in AL, GA, KS, LA, MS, TX or VA.

SOURCE TROJAN(R) Brand Condoms

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