Valassis Promociones Named to Best Companies to Work For® in Mexico List by Gestion Magazine

LIVONIA, Mich., April 10, 2012 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that it has once again been recognized by Mexico's Gestion magazine as one of the "Best Companies to Work For®" in Mexico. Valassis ranked 37 out of 100 on the 2012 list, up from 84 last year, of companies with 500-5000 employees, the largest group of companies. This is the second time Valassis Promociones has earned recognition on this list in Mexico.

"This certification is all about the people and their drive, passion and dedication to the future," said Julie Stratton, Vice President, Valassis Promociones, Mexicali, Mexico. "Their attention to detail, strong client focus and teamwork are what makes Valassis Promociones one of the best companies to work for in Mexico. It's an honor to have our name on this esteemed list which recognizes the contributions our associates have made to our culture and success."

Similar to the program in the United States, Gestion magazine considers many factors when evaluating companies including employee satisfaction, cultural benefits and programs.  Two-thirds of the company score is based on employee surveys and Valassis received 100% response.  One-third is based on the organization's cultural characteristics.  

Over 700 companies in Mexico competed for the list in 2012, which rated companies on pride, responsibility, celebrating, values, communication, safety and more. As a company, Valassis has received numerous awards over the years recognizing its workplace flexibility, culture, growth and technology. Earlier in the year, Valassis was recognized as a "Top 50 Company for Executive Women" by the National Association for Female Executives; by AZ Magazine in Arizona where it has an office in Phoenix as a "Top 25 Workplace for Women;" on Advertising Age's Best Places to Work List; by Working Mother magazine as a Best Company for Hourly Workers; and more.

Valassis Promociones, a fulfillment group in Mexicali, Mexico was acquired by Valassis in 1998 and specializes in complex sampling programs, processing millions of pieces of products per week.  Valassis Promociones has adapted a culture of accountability as all associates take part in idea generation, objective results and celebrating the company's successes.  All associates participate in achieving the goals of the company and are informed as to how their participation helped reach targets. 

A list is published each year for the Best Companies to Work® in more than 40 countries around the world, including Mexico. The process of analysis, evaluation and certification conducted for the development of the rankings is regarded as the most important and comprehensive worldwide. The ranking is the result of a rigorous process of analysis and assessment of the views of employees and the corporate culture to select Best Companies to Work®. The main objectives of the rankings from the Great Place to Work® Institute Mexico are to facilitate knowledge management and sharing experiences among all organizations that know how to get the best results from business and to improve the quality of their workplaces.

The full list is available at http://www.greatplacetowork.net/best-companies/search-best-companies.

About Valassis
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Through its digital offerings, including redplum.com and save.com, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.  For more information, visit http://www.valassis.com, http://www.redplum.com and http://www.save.com. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; possible governmental regulation or litigation affecting aspects of our business; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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