V12 Data Introduces In-Market Automotive Aftermarket Solution, V12 Signals™
MATAWAN, N.J. and TAMPA, Fla., Feb. 12, 2018 /PRNewswire/ -- V12 Data, a leading provider of purchase-intender solutions, announced the launch of its in-market automotive aftermarket solution, powered by the company's industry-leading proprietary intent data solution, V12 Signals™. The solution enables automotive aftermarket businesses to target in-market auto parts and service consumers utilizing their mobile devices. Unlike traditional mobile marketing, which only targets the device, V12 Signals is able to identify and target the actual consumer during the crucial 48-72 hour period when they're making a buying decision.
"V12 Data is committed to revolutionizing purchase intent data so marketers can identify and communicate with actively engaged shoppers," said Anders Ekman, CEO of V12 Data. "We have had tremendous success with our V12 Signals solution for Auto and Retail and our automotive aftermarket represents the next exciting evolution of our proprietary suite of intender solutions."
V12 Signals for the Automotive Aftermarket is built from V12 Data's family of data and technology solutions, including V12 Auto, the largest and most accurate VIN data set in the automotive industry. V12 Auto contains rigorously verified transactional data on over 200 million consumers and nearly 180 million VINS with linkage at the garage level. The database contains full consumer profiles, demographics, contact information, and is fully compliant with all consumer privacy and auto privacy regulations including DPPA and the Shelby Amendment.
Examples of key automotive aftermarket audiences and benefits include:
Auto Dealers
- Grow your service visitors by targeting consumers actively engaged in receiving service from local competitors.
- Boost car sales by targeting those who frequently visit service shops.
Auto Warranty Providers
- Increase your auto warranty sales by targeting frequent auto service visitors.
Auto Retail Stores
- Boost store purchases by conquesting local auto part retail stores.
- Increase repeat business by identifying consumers who do not currently subscribe to your loyalty benefits membership program.
According to Michelle Taves, EVP of Data Strategy & Product Management, "We have experienced tremendous success with V12 Signals. The solution has set record highs with triple engagement rates and 19% sales conversion rates compared to other automotive and retail data. V12 Signals for the Automotive Aftermarket is already seeing exciting results and positive return on investment for our clients."
About V12 Data
As an omnichannel data powerhouse, V12 Data combines the power of data, analytics, technology and people to deliver omnichannel solutions that signal imminent intent and drive performance for our clients. Our data, technology and people are deliver innovation for marketers to anticipate buyer behavior and manage customer experience at speed and scale. For more information, visit www.v12data.com.
SOURCE V12 Data
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