NEW YORK, Feb. 11, 2022 /PRNewswire/ -- The "Online Lingerie Market by Product and Geography - Forecast and Analysis 2020-2024" report has been added to Technavio's offering. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years.
The potential growth difference for the online lingerie market between 2019 and 2024 is USD 64.48 billion. The market witnessed a YOY growth of 17.27% in 2020 and is expected to grow at a CAGR of almost 18% during the forecast period. To get the exact yearly growth variance and the Y-O-Y growth rate, Talk to our analyst.
Key Market Dynamics:
Market Driver: Changing consumer preferences along with price discounts, product bundling, and exclusive offers
The evolving preferences of consumers have led to the advent of various types of innerwear that come in different fabrics, styles, and kinds. Besides, the increasingly busy and hectic lifestyles of consumers have increased the reliance on online shopping. This is encouraging many brands to expand their presence on online channels by providing special offers, coupons, and price discounts to attract customers. All these factors are making shopping for lingerie products more cost-effective and convenient, thereby fueling the growth of the market.
Market Challenge: Increasing competition from the unorganized sector
Many local and unorganized vendors operating in the market are becoming popular due to their competitive pricing. The products of these vendors are occupying the shelf area of athleisure brands in supermarkets. These products are made available on both online and offline channels and are priced lower than the products offered by major brands. This is negatively hampering the sales of key players, thereby impeding the market growth.
Learn about additional key drivers, trends, and challenges in the market. Read our FREE Sample Report right now!
Online Lingerie Market: Segmentation Analysis
The online lingerie market report is segmented by Product (Bras, Panties, and Others) and Geography (Europe, North America, APAC, MEA, and South America).
By product, the bra segment is generating maximum revenue in the market. The higher price and replacement cycle of bras over the other kinds of intimate apparel is driving the growth of the segment. Also, the increase in the demand for customizable bras is contributing to the growth of the segment. The market growth in the segment will be significant during the forecast period.
Europe will be the leading region with 38% of the market's growth during the forecast period. The increasing demand for body-shaping slips and skirt lingerie is driving the growth of the online lingerie market in Europe. Germany and the UK are the key markets for online lingerie in Europe.
View our sample report for additional insights into the contribution of all the segments and regional opportunities.
Some Companies Mentioned with their Offerings
Related Reports:
Lingerie Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026
Online Lingerie Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2019 |
Forecast period |
2020-2024 |
Growth momentum & CAGR |
Accelerate at a CAGR of almost 18% |
Market growth 2020-2024 |
USD 64.48 billion |
Market structure |
Fragmented |
YoY growth (%) |
17.27 |
Regional analysis |
Europe, North America, APAC, MEA, and South America |
Performing market contribution |
Europe at 38% |
Key consumer countries |
US, Germany, China, UK, and Japan |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
AB Lindex, American Eagle Outfitters Inc., Hanesbrands Inc., Jockey International Inc., L Brands Inc., LISE CHARMEL, Maison Lejaby, Nubian Skin Ltd., PVH Corp., and Wolf Lingerie SAS |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
About Us
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Technavio Research
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SOURCE Technavio
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