USA TODAY Launches Update to Popular iPad Application

MCLEAN, Va., Jan. 21, 2011 /PRNewswire/ -- USA TODAY has released an updated version of its successful iPad Application.  The new version includes USA TODAY's popular Technology and Travel sections.

"We continue to build on the success of our award-winning iPad App with the addition of technology and travel sections," said David L. Hunke, president and publisher of USA TODAY. "Reader and advertiser reaction to the App since launch has been overwhelming and we're thrilled to add these enhancements for our customers."

Among the Technology section coverage is a new USA TODAY feature called App Insider which provides review capsules of the latest and most popular iPad applications to hit the App Store.  Another new video feature called Tech Watch aggregates the latest video coverage of the tech industry, including the popular USA TODAY Talking Tech blog.

New Travel section content includes USA TODAY's award-winning travel blogs, a dynamic airport delays map and Week in Travel high resolution photo galleries.  

The USA TODAY App for iPad has received numerous honors the last few months including: Best Mobile App for Editorial Content in the 2010 MOBI Awards; Best Free Newspaper iPad edition in the Ad Age Media Vanguard Awards; and the Best Mobile Application for Utility or Business in the Mobile Excellence Awards. The App was also recognized as the top free news iPad App of the year by Apple.

USA TODAY's iPad App made its debut along with the iPad in April and has remained one of the most popular iPad news Apps with more than 1.4 million downloads since launch. The App is consistently in the top 30 free Apps in iTunes. The USA TODAY App for iPad features the signature look and design that readers have come to trust from USA TODAY, providing them with eye catching photos and graphics while delivering the latest award-winning USA TODAY content in a convenient interactive package. This is the second major update to the App. Crossword puzzles and financial tools were added in August 2010.

The USA TODAY App for iPad is available for free from the App Store on iPad or at www.itunes.com/appstore. Rich media advertising for the USA TODAY App is powered by Gannett's PointRoll subsidiary. For more information, please visit: www.usatoday.com/ipad.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than seven million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

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