U.S. Salty Snacks Market Sales Forecast at $29 Billion in 2022

The convenience of chips, pretzels, popcorn, and other salty snacks has made these products increasingly popular with today's busy consumers

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Packaged Facts

Jul 05, 2018, 08:03 ET

ROCKVILLE, Md., July 5, 2018 /PRNewswire/ -- How Americans eat has evolved to match the frequently hurried, harried, and hectic lifestyles of today's consumers. The shift has been a boon to convenient food options, including salty snacks such as potato chips, popcorn, and pretzels. Market research firm Packaged Facts in the report Salty Snacks: U.S. Market Trends and Opportunities estimates retail dollar sales of the U.S. salty snacks industry at $24 billion in 2017, with a compound annual growth rate (CAGR) of almost 4% between 2012 and 2017.

"In recent years, more consumers have moved away from the traditional three meals per day and shifted into a lifestyle involving increased snacking, or multiple smaller meals, throughout the day," comments David Sprinkle, research director for Packaged Facts.

Contributing to the ubiquitous consumption of salty snacks, these products are readily available in vending machines and grab-and-go retail outlets such as convenience stores and gas stations. In grocery stores, snacks are often featured in locations conducive to impulse purchases, such as checkout lanes. These factors, among others, confer stability to the U.S. market for salty snacks. However, salty snacks also face competition from other snacks, such as chocolate and non-chocolate confections, cookies, and crackers. Also bringing competition are food choices perceived to be healthier, such as nuts, seeds, and dried and fresh produce.

Despite the competition, the outlook for salty snacks remains bright. Looking ahead, Packaged Facts forecasts the U.S. salty snacks market will exceed $29 billion in 2022. Future growth is expected to come from products that are as flavorful as possible but also as healthy and nutritious as possible to satisfy the growing demand among consumers who want to indulge without the guilt. New taste and flavor combinations will continue to flourish. "Better for you" snacks will continue to use alternative (non-potato) ingredients and include different proteins, grains, vegetables, and superfoods. Product developers will also evolve technology to continue developing different shapes and textures.

Further details are available by purchasing the report.

About the Report

Salty Snacks: U.S. Market Trends and Opportunities' market coverage spans all retail channels of distribution that carry salty snacks such as supermarkets and other food stores, mass merchandisers, convenience stores, warehouse clubs, drug stores, dollar stores, specialty stores, catalogues, Internet retailers, and manufacturers own websites. Market size data are provided at the retail sales level for the 2012-2017 period and projections for 2017-2022 period. Additionally, the report forecasts to 2022 U.S. salty snack demand and shipments in nominal US dollars at the manufacturer level.

View additional information about Salty Snacks: U.S. Market Trends and Opportunities, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: https://www.packagedfacts.com/food-beverage-market-c84/.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.

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SOURCE Packaged Facts