US Online Higher Education Market is set to grow by USD 33.35 billion from 2021 to 2026, Driven by the collaborations between enterprises and educational institutions - Technavio

NEW YORK, March 14, 2023 /PRNewswire/ -- The online higher education market in the US size is estimated to increase by USD 33.35 billion from 2021 to 2026. The market's growth momentum will progress at a CAGR of 19.82%during the forecast period. The collaboration between enterprises and educational institutions is a major driver for the growth of the online higher education market in the US. The collaborations can take numerous forms. But the most common are training, partnerships, or R&D partnerships. The IBM-Charlotte was designed by the University of North Carolina-Charlotte (UNC-Charlotte) and IBM with the aim to enhance the university's technical vitality, expanding its local personnel resource bank. It ultimately offers IBM's technical communicators a way of earning degrees in their field of work. Hence, such collaborations are expected to drive the market growth of online higher education in the US.

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Online higher education market in the US – Vendor Analysis
Vendor Landscape - The online higher education market in the US is fragmented with the presence of several global as well as regional vendors. A few prominent vendors that offer online higher education in us in the market are American Public Education Inc., Adtalem Global Education Inc., Apollo Education Group Inc., Graham Holdings Co., Grand Canyon Education Inc., ITT Educational Services Inc., LINCOLN EDUCATIONAL SERVICES Corp., Perdoceo Education Corp., Strategic Education Inc., and Zovio Inc. and others.
 

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Vendor Offerings -

• American Public Education Inc. - The company offers solutions for online higher education that focuses on training and degrees that help provide pathways to employment and career advancement.
• Adtalem Global Education Inc. - The company offers solutions for online higher education that empowers financial institutions to prepare their frontlines, compliance teams, executive leadership, and board of directors with comprehensive enterprise compliance, risk management, and professional development education, under the brand name of ADTALEM.
• Apollo Education Group Inc. - The company offers solutions for online higher education that helps to finish up a degree or pursue career goals providing undergraduate and graduate online college courses, under the brand name Phoenix.
• For details on the vendor and its offerings – Request a sample report

Online Higher Education Market in the US - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on subjects (commerce and management, STEM, Arts, and others) and courses (non-degree courses and degree courses). 

• The market share growth in the US by the commerce and management segment will be significant during the forecast period. US organizations have witnessed an increase in income of about 42% through online learning. Commerce and business management online courses are designed to help students achieve business language proficiency. It is combined by adding business analytics and financial accounting courses. Furthermore, the number of students participating in online courses doubled since 2019. Hence, the increasing number of participants is driving growth in the segment. 

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Online Higher Education Market in the US – Market Dynamics

Key Trends - 

• The growing use of wearable gadgets is a major trend supporting the online higher education market growth in the US. 
• Technologies like augmented reality (AR) also change the learning experience of participants. The users get a chance to learn in different learning environments through 3D simulations and scenarios that are developed using wearable technology devices.
• Furthermore, theoretical explanations of different concepts and step-by-step training on operations in an organization, which is followed by familiarizing students with on-the-floor working environments, are time-consuming.
• Thus, wearable technology devices enable universities and educational institutions to engage with students directly on the floor. This is known to reduce the duration as well as make students more comfortable with online learning.

Major challenges - 

• Designing e-learning courses is a key challenge hindering the online higher education market growth in the US. 
• In order to develop the content for online courses, a significant amount of time, money, and resources are needed. 
• On average, moderately interactive online content takes up about 90-240 hours to be developed. This costs developers approximately $10,000 per produced hour for moderate-level content. The cost keeps rising as the complexity of the content increases.
• Resources needed, the state of the source content, the elements embedded in the online content, and the interactivity and instructional complexities involved are some of the major factors impacting the cost incurred in creating online education content. 

Driver, Trend & Challenges are the factor of market dynamics which states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this Online Higher Education Market in the US report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online higher education market in US between 2022 and 2026
• Precise estimation of the size of the online higher education market in US size and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online higher education industry across the US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the online higher education market in US vendors

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Related Reports:

The K-12 online education market size in China is expected to increase by USD 18.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.45%. One of the key factors driving the k-12 online education market growth in China is the growing adoption of online test preparation courses in the country. 

The online education market in India is estimated to grow at a CAGR of 19.9% between 2022 and 2027. The size of the market is forecast to increase by USD 3,461.93 million. Skill development and employment are driving market growth.

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Table of Contents

1. Executive Summary 

1.1 Market Overview 

Exhibit 01: Key Finding 1

Exhibit 02: Key Finding 2

Exhibit 03: Key Finding 6

Exhibit 04: Key Finding 7

2. Market Landscape

2.1 Market ecosystem 

2.1.1 Parent Market

Exhibit 05 Parent market

Exhibit 06: Market characteristics

2.2 Value Chain Analysis 

Exhibit 07: Value Chain Analysis: Education services

2.2.1 Inputs

2.2.2 Support activities

2.2.3 Innovations

3. Market Sizing 

3.1 Market definition

Exhibit 08: Offerings of vendors included in the market definition

3.2 Market segment analysis 

Exhibit 09: Market segments

3.3 Market size 2021 

3.4 Market outlook: Forecast for 2021 - 2026 

3.4.1Estimating growth rates for emerging and high-growth markets

3.4.2Estimating growth rates for mature markets

Exhibit 10: Global - Market size and forecast 2021 - 2026($ million)

Exhibit 11: Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

4.1 Five Forces Summary 

Exhibit 12: Five forces analysis 2021 - 2026

4.2 Bargaining power of buyers 

Exhibit 13: Bargaining power of the buyer

4.3 Bargaining power of suppliers 

Exhibit 14: Bargaining power of the supplier

4.4 Threat of new entrants 

Exhibit 15: Threat of new entrants

4.5 Threat of substitutes 

Exhibit 16: Threat of substitutes

4.6 Threat of rivalry 

Exhibit 17: Threat of rivalry

4.7 Market condition

Exhibit 18: Market condition - Five forces 2021

5. Market Segmentation by Subject

5.1 Market segments

Exhibit 19: Subject- Market share 2021 - 2026 (%)

5.2 Comparison by Subject 

Exhibit 20: Comparison by Subject

5.3 Commerce and management - Market size and forecast 2021-2026 

Exhibit 21: Commerce and management - Market size and forecast 2021-2026 ($ million)

Exhibit 22: Commerce and management - Year-over-year growth 2021-2026 (%)

5.4 STEM - Market size and forecast 2021-2026 

Exhibit 23: STEM - Market size and forecast 2021-2026 ($ million)

Exhibit 24: STEM - Year-over-year growth 2021-2026 (%)

5.5 Arts - Market size and forecast 2021-2026 

Exhibit 25: Arts - Market size and forecast 2021-2026 ($ million)

Exhibit 26: Arts - Year-over-year growth 2021-2026 (%)

5.6 Others - Market size and forecast 2020-2025 

Exhibit 27: Others - Market size and forecast 2020-2025 ($ million)

Exhibit 28: Others - Year-over-year growth 2020-2025 (%)

5.7 Market opportunity by Subject 

Exhibit 29: Market opportunity by Subject

6 Market Segmentation by Courses

6.1 Market segments

Exhibit 30: Courses Market share 2021-2026 (%)

6.2 Comparison by Courses 

Exhibit 31: Comparison by Courses

6.3 Non-degree courses - Market size and forecast 2021-2026 

Exhibit 32: Non-degree courses - Market size and forecast 2021-2026 ($ million)

Exhibit 33: Non-degree courses- Year-over-year growth 2021-2026 (%)

6.4 Degree courses - Market size and forecast 2021-2026 

Exhibit 34: Degree courses - Market size and forecast 2021-2026 ($ thousand)

Exhibit 35: Degree courses - Year-over-year growth 2021-2026 (%)

6.5 Market opportunity by Courses 

Exhibit 36: Market opportunity by Courses

7. Customer landscape 

Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

7.1 Overview

Exhibit 37: Customer landscape

8. Drivers, Challenges, and Trends 

8.1 Market drivers 

8.1.1 Collaborations between enterprises and educational institutions

8.1.2 Increasing penetration of smartphones and tablets

8.1.3 Rising adoption of cloud computing

8.2 Market challenges 

8.2.1 Designing e-learning courses

8.2.2 Data security and privacy issues

8.2.3 Lack of technological literacy

Exhibit 38: Impact of drivers and challenges

8.3 Market trends 

8.3.1Increased use of wearable gadgets

8.3.2 Adoption of cloud-based technologies

8.3.3 Awareness of nanodegrees or micro-credentials

9. Vendor Landscape 

9.1 Overview

Exhibit 39: Vendor landscape

9.2 Landscape disruption 

Exhibit 40: Landscape disruption

Exhibit 41: Industry Risk

9.3 Competitive Landscape 

10. Vendor Analysis 

10.1 Vendors covered 

Exhibit 42: Vendors covered

10.2 Market positioning of vendors 

Exhibit 43: ?Market positioning of vendors?

10.3 American Public Education Inc. 

Exhibit 44: American Public Education Inc. - Overview

Exhibit 45: American Public Education Inc. - Business segments

Exhibit 46: American Public Education Inc. - News

Exhibit 47: American Public Education Inc. - Key offerings

Exhibit 48: American Public Education Inc. - Segment focus

10.4 Adtalem Global Education Inc. 

Exhibit 49: Adtalem Global Education Inc. - Overview

Exhibit 50: Adtalem Global Education Inc. - Business segments

Exhibit 51: Adtalem Global Education Inc. - News

Exhibit 52: Adtalem Global Education Inc. - Key offerings

Exhibit 53: Adtalem Global Education Inc. - Segment focus

10.5 Apollo Education Group Inc. 

Exhibit 54: Apollo Education Group Inc. - Overview

Exhibit 55: Apollo Education Group Inc. - Product and service

Exhibit 56: Apollo Education Group Inc. - Key offerings

10.6 Graham Holdings Co. 

Exhibit 57: Graham Holdings Co. - Overview

Exhibit 58: Graham Holdings Co. - Business segments

Exhibit 59: Graham Holdings Co. - News

Exhibit 60: Graham Holdings Co. - Key offerings

Exhibit 61: Graham Holdings Co. - Segment focus

10.7 Grand Canyon Education Inc. 

Exhibit 62: Grand Canyon Education Inc. - Overview

Exhibit 63: Grand Canyon Education Inc. - Product and service

Exhibit 64: Grand Canyon Education Inc. - Key offerings

10.8 ITT Educational Services Inc. 

Exhibit 65: ITT Educational Services Inc. - Overview

Exhibit 66: ITT Educational Services Inc. - Product and service

Exhibit 67: ITT Educational Services Inc. - Key offerings

10.9 LINCOLN EDUCATIONAL SERVICES Corp.

Exhibit 68: LINCOLN EDUCATIONAL SERVICES Corp. - Overview

Exhibit 69: LINCOLN EDUCATIONAL SERVICES Corp. - Business segments

Exhibit 70: LINCOLN EDUCATIONAL SERVICES Corp. - Key offerings

Exhibit 71: LINCOLN EDUCATIONAL SERVICES Corp. - Segment focus

10.10 Perdoceo Education Corp. 

Exhibit 72: Perdoceo Education Corp. - Overview

Exhibit 73: Perdoceo Education Corp. - Business segments

Exhibit 74: Perdoceo Education Corp. - Key offerings

Exhibit 75: Perdoceo Education Corp. - Segment focus

10.11 Strategic Education Inc.

Exhibit 76: Strategic Education Inc. - Overview

Exhibit 77: Strategic Education Inc. - Business segments

Exhibit 78: Strategic Education Inc. - News

Exhibit 79: Strategic Education Inc. - Key offerings

Exhibit 80: Strategic Education Inc. - Segment focus

10.12 Zovio Inc. 

Exhibit 81: Zovio Inc. - Overview

Exhibit 82: Zovio Inc. - Business segments

Exhibit 83: Zovio Inc. - News

Exhibit 84: Zovio Inc. - Key offerings

Exhibit 85: Zovio Inc. - Segment focus

11. Appendix 

11.1 Scope of the report 

11.1.1 Market definition

11.1.2 Objectives

11.1.3 Notes and caveats

11.2 Currency conversion rates for US$ 

Exhibit 86: Currency conversion rates for US$?

11.3 Research Methodology 

Exhibit 87: Research Methodology

Exhibit 88: Validation techniques employed for market sizing?

Exhibit 89: Information sources

11.4 List of abbreviations 

Exhibit 90: List of abbreviations

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