Upstream Establishes Silicon Valley U.S. Headquarters to Drive Mobile Marketing Technology and Solutions Innovation for U.S. Brands and Carriers

REDWOOD CITY, Calif. and LONDON, July 27, 2011 /PRNewswire/ -- Upstream, the global mobile marketing technology and solutions provider, today announced the opening of its new Silicon Valley headquarters in Redwood City, California, as part of its strategic drive for growth in North America, making its proven mobile marketing technology and solutions available to U.S. brands and carriers.

"Launching a U.S. office in the heart of Silicon Valley demonstrates Upstream's ambitions in the marketplace and the belief that our technology should be at the core of every marketing campaign aiming to maximize customer response and conversion," said Alex Vratskides, CEO, Upstream. "The mobile device is the greatest direct-response marketing medium ever devised and we're singularly focused on effectiveness. Upstream delivers technology and campaign innovation that maximizes customer response to every marketing pitch and delivers the highest improvements in customer conversion rates."

Upstream's Marketing Communications Suite (MCS) technology platform and marketing campaign expertise have so far generated more than $500m in incremental revenue for its brand and carrier clients around the world, including: Coca-Cola, Nestle, Vodafone, T-Mobile, Telefonica and America Movil.  

Upstream's U.S. headquarters will be headed up by Michael Linnert, General Manager, North America, who is adding to his team of business development, client services and technology experts.

"The battle for consumer attention on mobile devices is intensifying," said Linnert. "Our latest study with Luth Research shows that 70 percent of U.S. smartphone owners are interested in receiving targeted offers on their devices, but they've also made it clear that there is a limit to the number of interactions they'll accept. Over half said that more than two offers per month would risk causing them to opt-out or churn."

"Our MCS platform offers a powerful service to brands and carriers that want to increase consumer engagement and return on investment from their marketing programs," said Linnert. "With local service and support, we are ideally positioned to help our North American brand and carrier customers cope with the growing complexity of delivering personalized marketing campaigns and real-time offers over mobile devices to generate substantial revenue growth."

Upstream's MCS marketing technology platform handles more than one billion interactions every year to over 500m consumers in 40 countries and combines real-time, optimized communications; game mechanics and dynamics; contextualization and personalization with advanced analytics and consumer insights to provide the best possible customer response rates.

The Silicon Valley launch is the latest regional expansion for Upstream adding to its existing global footprint of offices in London, Athens, Rome, Singapore, Bucharest and Dubai.

Media contacts – North America
Daniel Rhodes / Valerie Christopherson  
+1 (949) 306 6313
[email protected]

Media contacts – EMEA  
Laura Nettley / Colin Myer
Diffusion PR
+44 020 7025 1506/ 6831
[email protected]

ABOUT UPSTREAM

Upstream (www.upstreamsystems.com) is one of the largest mobile marketing solutions providers in the world and a pioneer and innovator in the industry.

Upstream started its operations in 2001, launching some of the first global mobile marketing campaigns for blue-chip brands like Coca-Cola, T-Mobile, Vodafone and Nestle. Since then the company has executed through its Marketing Communications Suite (MCS) platform, 160,000 campaigns in over 40 countries for some of the largest companies in the world, engaging more than 500 million consumers and delivering unparalleled conversion rates translating to over $500 million of incremental revenue for its clients.

Its unique ability to deliver highly effective solutions that extract value from any customer base has made Upstream the preferred mobile marketing partner for some of the largest companies across the globe including: Vodafone, T-Mobile, Telecom Italia, Telefonica, America Movil, Bharti Airtel, STC, MTN, Coca-Cola, Nestle, BSkyB, Unilever and Shell.

The mobile is the greatest direct response marketing medium ever devised but at the same time the most personal and intimate. On mobile, marketers must speak less but more convincingly. Upstream is singularly focused on effectiveness: developing the technology that maximizes customer response to every marketing pitch via mobile and delivering the highest improvements in customer conversion rates.

Upstream's unparalleled knowledge, built on deep analysis of billions of real customer interactions across all continents, is distilled in its Marketing Communications Suite (MCS): the most comprehensive and powerful mobile marketing technology platform in the world.

SOURCE Redwood City, CA-based Upstream