Upmarket Benidorm? There's Another Side to the Spanish Resort City, say Holiday Hypermarket

LONDON, August 20, 2012 /PRNewswire/ --

- Benidorm is shedding its 'Brits abroad' reputation to become a fashionable holiday spot this summer, Holiday Hypermarket reports-

Perceptions are changing about resort holidays in Benidorm on the Spanish Costa Blanca, particularly as travellers are starting to see it as a place of fashion and entertainment, say leading online travel retailer, Holiday Hypermarket.

According to a recent poll conducted on the HolidayHype blog, two-thirds of the retailer's customers would "go to Benidorm this summer", citing reasons that included the beaches, great entertainment, sunshine and the fact that the city offers "something for everyone".

This is in keeping with a recent Very.co.uk poll that revealed travellers who bought expensive items to pack in their suitcases or those with the highest suitcase expenditure are heading to Benidorm this year. Topped only by the Cote D'Azur, Benidorm attracts people bringing high-fashion clothes, shoes and swimsuits costing up to £664 in total.

Travellers' high-fashion wardrobes may be suitable for the "Balinese chill-out lounges, designer boutiques and swanky gin bars" that have started up among what The Guardian calls a new generation of upmarket restaurants, spas and hotels in Benidorm.  

In addition, the award-winning TV series of the same name, set in the entertainment and nightlife capital of Valencia, features a host of new characters including Sherrie Hewson in the role of hotel manager Joyce Temple-Savage.

Calum Macdonald, E-Commerce Manager at Holiday Hypermarket, comments: "Benidorm has come to represent British summer holidays abroad in Spain, whether that means relaxing on sandy beaches, enjoying the water parks or booking a flamenco show. There is indeed something for everyone in Benidorm."

About Holiday Hypermarket:

Holiday Hypermarket (http://www.holidayhypermarket.co.uk/) is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction free, itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

SOURCE Holiday Hypermarket