Upcoming Webinar With Altimeter Group's Jeremiah Owyang and Crowd Factory Offers Social Strategies for Customer Acquisition

SAN FRANCISCO, June 14, 2011 /PRNewswire/ -- Crowd Factory, the leader in crowd-powered marketing applications, today announced that it is hosting a free webinar on June 28th, 10am PT entitled: "Driving Social Media & Customer Acquisition Throughout The Customer Lifecycle." The webinar will feature guest speaker Jeremiah Owyang of Altimeter Group and Crowd Factory CEO Sanjay Dholakia, who will share proven ways that marketers can use social media to engage customers and prospects across the entire lifecycle. The webinar will also showcase a number of innovative campaigns that illustrate emerging best practices for integrated social marketing.

Session attendees will gain powerful insights into the most effective approaches to social marketing, including tips for how to:

• Integrate social with traditional marketing (ads, SEO, CPC, email, landing pages)
• Embed social elements quickly and easily into all of their campaigns
• Develop an integrated approach to social media that will help to generate more leads, web traffic and revenue
• Measure ROI from social at the campaign and person level

Guest speaker Jeremiah Owyang, a Partner at Altimeter Group focused on customer strategy, is the author of the popular blog Web Strategy, which looks at ways corporations connect with their customers using web technologies. Jeremiah is a well-known thought leader in the realm of disruptive technologies and is frequently tapped for insights by the Wall Street Journal, The New York Times, USA Today, and other business publications. As a speaker, he has keynoted the Internet Strategy Forum, Web 2.0 Expo, SXSW, and dozens of other venues.

"Successful marketers have realized that customer acquisition is no longer a linear path through a funnel – instead, they are embedding social elements in all of their campaigns, allowing customers to carry their message on their behalf," said Jeremiah Owyang of Altimeter Group. "By breaking down silos, this strategy is driving results for marketers in the form of greater awareness, conversion, and advocacy."

Owyang will be joined by Crowd Factory CEO Sanjay Dholakia, a leading expert in social CRM technologies. Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction.

To register for the free webinar, please visit: http://pages.crowdfactory.com/20110628_webinar_reg.html

About Crowd Factory

Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction. The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion. Customers include HBO, Sony Music, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. Crowd Factory is a privately held company based in San Francisco, Calif. For more information about Crowd Factory, please visit www.crowdfactory.com.

SOURCE Crowd Factory