Upcoming webinar focuses on content marketing for SEO & engaged search traffic

BOSTON, Sept. 11, 2014 /PRNewswire/ -- Content marketing is considered the No.1 approach to SEO, but 47 percent of marketers still struggle to create effective strategies for search. Brafton has helped more than 700 customers use content to drive SEO goals, but also to engage searchers for broader results. The agency's webinar on Sept. 24, Content for SEO & Users: 4 principles for click-worthy content, will provide guidance on updated best practices to win search traffic that fuels business growth.

Brafton's Senior Content Marketing Strategist Hollie Farrahi and Marketing Director Katherine Griwert will walk participants through the new SEO landscape with real-life examples and tips to invest in smarter content formats that stand out and earn links.

"People who search the web expect to find content that really answers their questions. Hollie and I will offer strategy tips through actionable data and examples of how providing the 'best answers' is increasingly what's rewarded in SEO," Katherine said. "What should be more important to marketers is that answering user queries is the only way to engage search traffic."

Key discussion points will include how to create Hummingbird-friendly keyword strategies, choose between diverse media like video, graphics or text and weed out meaningless search metrics to track real business and SEO results.

Register here to join Brafton on Wednesday, Sept. 24, 2014 at 1:30 p.m. EST. Attendees will have the opportunity to participate in a Q&A with the presenters following the main presentation.

About Brafton
Brafton is North America's premier content marketing agency, recognized for two consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. The agency's in-house writers, graphic designers and video teams work with its SEO and social media consultants to create exclusive content targeting clients' unique audiences and business goals. Brafton provides strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.

Media Contact

Molly Buccini, Marketing Communications Coordinator
[email protected]
617.206.3040

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SOURCE Brafton