University of New Mexico to Participate In Energy and Jobs Tomorrow Case Challenge

ALBUQUERQUE, N.M., March 11, 2015 /PRNewswire/ -- The University of New Mexico (UNM) is one of 20 schools throughout the country participating in the Energy and Jobs Tomorrow Case Challenge. The program, sponsored by the American Petroleum Institute (API) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating and informing millennials of the wide range of jobs available in the oil and natural gas industry, and driving the target market to the Oil and Gas Workforce website.

Undergraduate marketing students in the digital marketing course at the Anderson School of Management have formed a student-run agency to develop and execute the campaign, using a $1,500 budget provided by API. In addition to receiving scholarship awards, the top three participating schools will be invited to present their research, campaign plan and results to the API Communications Committee and senior executives in San Francisco.

"Through participation in education-industry programs such as this one, our students are building the hard and soft skills necessary to fuel their future careers," said faculty mentor John Benavidez, a principal lecturer in marketing. "These hands-on learning experiences give UNM graduates an advantage over their peers across the country in the highly competitive job market."

A report by IHS predicts an additional 1.3 million new career opportunities in the oil and natural gas industry by 2030, and a 2013 Energy Information Administration study estimates that job growth has been 40-times higher in the oil and natural gas industry compared to the economy as a whole.

Launched in 2014, the Oil and Gas Workforce website is a one-stop resource for anyone interested in careers, training, and certifications in the oil and natural gas industry. The website offers both English and Spanish versions and builds on existing recruiting initiatives by API and member companies to reach veterans' groups, labor unions, African American and Hispanic communities, and colleges and universities.

To connect with opportunities in the oil and natural gas industry, visit Oil and Gas Workforce. To learn more about the student campaign, follow the #FuelMyCareer conversations on Facebook, Twitter or LinkedIn.

About Anderson School of Management at the University of New Mexico
The Anderson School of Management at the University of New Mexico is dedicated to excellence in professional management education. At the Anderson School, faculty, staff, and students are committed to shaping the intellect and character of the next generation of business leaders, advancing the knowledge and practice of management, promoting economic development, and building a vibrant intellectual community that serves the highest and best interests of all our stakeholders.

Founded in 1947 and named for New Mexico oil man and longtime ARCO/Atlantic Richfield CEO Robert O. Anderson in 1974, the Anderson School offers more than a dozen concentrations at the BBA and MBA levels and is accredited by the Association to Advance Collegiate Schools of Business in the top 20% of business schools in the nation. The School is funded by the State of New Mexico and further support is generated by the Anderson School of Management Foundation. For more information, the public can visit www.mgt.unm.edu, email [email protected], or call (505) 277-6471.

About American Petroleum Institute
API is the only national trade association representing all facets of the oil and natural gas industry, which supports 9.8 million U.S. jobs and 8 percent of the U.S. economy. API's more than 600 members include large integrated companies, as well as exploration and production, refining, marketing, pipeline, and marine businesses, and service and supply firms. They provide most of the nation's energy and are backed by a growing grassroots movement of more than 20 million Americans.

About EdVenture Partners
EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at www.edventurepartners.com.

SOURCE Anderson School of Management at the University of New Mexico

Related Links

http://www.mgt.unm.edu