UNIVERSAL AND FOCUS FEATURES ANNOUNCE THE GLOBAL TRAILER PREMIERE OF FIFTY SHADES OF GREY NOW AVAILABLE ONLINE

WHAT:         

The first trailer for Universal Pictures and Focus Features' FIFTY SHADES OF GREY—for which Beyoncé' recorded a new version of "Crazy in Love," scored by artist Boots—has made its global digital debut.  The launch was preceded by this morning's TODAY appearance by the film's stars, Jamie Dornan and Dakota Johnson.

WHERE:        

The online trailer to the film from director Sam Taylor-Johnson may now be seen online and will be available in theaters tomorrow, July 25, before screenings of Universal's LUCY.                                                

WHEN:        

Thursday, July 24, 2014, at 8:30 A.M. ET/5:30 A.M. PT

ABOUT THE FILM:    

FIFTY SHADES OF GREY is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon.  Since its release, the "Fifty Shades" trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print—making it one of the biggest and fastest-selling book series ever.  

Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson. 

Joining Dornan and Johnson in the cast are Luke Grimes as Elliot, Christian's brother; Victor Rasuk as José, Anastasia's close friend; Eloise Mumford as Kate, Anastasia's best friend and roommate; Marcia Gay Harden as Dr. Grace Trevelyan Grey, Christian's mother; Rita Ora as Mia, Christian's sister; Max Martini as Taylor, Christian's bodyguard; Callum Keith Rennie as Ray, Anastasia's stepfather; Jennifer Ehle as Carla, Anastasia's mother; and Dylan Neal as Bob, Carla's husband. 

FIFTY SHADES OF GREY is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, the creator of the series.  The screenplay for the film is by Kelly Marcel.  www.fiftyshadesmovie.com