United States Yogurt Market and Yogurt Innovation Report 2018 - Market to Reach $9.8 Billion by 2022

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Jun 13, 2018, 05:45 ET

DUBLIN, June 13, 2018 /PRNewswire/ --

The "The Yogurt Market and Yogurt Innovation, 3rd Edition" report has been added to ResearchAndMarkets.com's offering.

Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels.

The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks. The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order.

With the Greek horse of strained yogurt having already refashioned the yogurt category, what's the next disruptor? The longer-term answer is dairy-free, especially beyond soy, which represents a mixed blessing for the category. Some chafed at adopting the back-to-the-future Greek style, as has been the parallel case with organics - but at least there are no intrinsic barriers to doing so. But while a dairy operation can go organic, it cannot become a coconut grove.

To an even greater degree than Greek yogurt in its pure, plain incarnation, dairy-free yogurt chips away at the premise that yogurt is at heart a good-for-you product category, any dessert flavors and candy toppings notwithstanding. Worse, non-dairy yogurt takes probiotics and high protein, both hot nutritional trends, and transfers these trump cards to the plant-based product trend's bag of tricks. With the plant-based trend, many younger and trendier American eaters are switching lanes from "leaning more vegetarian" to "leaning more veganish," and thereby cutting back on or foregoing dairy.

Although dairy-free is not the only innovation trend going, yogurt leaders have seen the dairy-free messaging on the wall. Stonyfield Farms, with its dairy-free yogurts, is now under Lactalis. Danone fields Silk (now including dairy-free and soy-free Silk Almondmilk) and So Delicious coconut culture yogurts. Danone's doing so, and labeling these as products "yogurt alternatives," will complicate any dairy industry efforts to ban the use of "yogurt" for dairy-free products, in the way it has tried to enforce regulatory restrictions against the use of "milk" for plant-based milk alternatives such as almond, coconut, or cashew. (In any case, as with plant milks, the product shelving medium is the classification message, rather than the terminology on the label.)

Yogurt variations hitching their wagons to the "international version" appeal of Greek yogurt are another important category development theme: skyrs by Icelandic Provisions and Siggi's, the latter now under Lactalis; Australian versions such as Danone's Wallaby Organic; and French-accented versions such as General Mill's indulgence-oriented Oui, in distinctive glass pots, and Liberté, with premium, on-trend flavors such as French Lavender. Whole milk/whole fat yogurts, the antithesis of the dairy-free trend, are once again making the back-to-the future case. And old-fashioned goodness and wholesomeness notwithstanding, "American style" innovations in flavor, indulgence, and portability remain key to the market.

Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

Scope
Methodology
Definition of Yogurt
Retail Sales of Yogurt at $8.8 Billion in 2017
Innovation: The Big Picture
Market to Reach $9.8 Billion by 2022
Industry Characteristics: Danone, Chobani, and General Mills Control 75% of the Market
Channel Shares

CONSUMER TRENDS

Yogurt Eaten by 55% of Adults
Consumers Increasingly Prefer Regular Yogurt
Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

CHAPTER 2: INTRODUCTION

Scope
Methodology
Definition of Yogurt
Spoonable Yogurt
Drinkable Yogurt
Regulatory Factors

CHAPTER 3: THE MARKET

Key Economic Indicators
Historical and Projected Dollar Shipments
Retail Sales of Yogurt at $8.8 Billion in 2017 - Market to Reach $9.8 Billion by 2022
Price Trends
Volume Sales
Market Segmentation by Category Sales

FACTORS TO MARKET GROWTH

Innovation: The Big Picture
Dairy Alt as the New Greek
New International Styles - Indulgence & Convenience Never Go Out of Style

THE MACRO AND MARKET-SPECIFIC ECONOMIC PICTURE

Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Market-Specific Factors to Growth - Key Opportunities for Future Growth

CHAPTER 4: MARKETER COMPETITION

Industry Characteristics
Danone, Chobani, and General Mills Control 75% of the Market
Leading Brand Lines
M&A Activity
Lactalis Weighs in to U.S. Yogurt Category Through Acquisition of Stonyfield, Siggi's
New Product Trends - Next-Gen Product Innovation
Organic Trends
Grass-Fed the Next Step for Organic
Kid-Friendly, Portable Probiotics
Yogurt's Free-From Culture
Social Marketing Trends
Opportunities for Marketing Innovation

CHAPTER 5: RETAIL COMPETITION

Channel Shares
Role of Online and e-Grocers: Amazon Effect - Opportunities in Private Label

CHAPTER 6: CONSUMER TRENDS

Yogurt Eaten by 55% of Adults
Usage by Product Form
Usage by Product Type
Usage by Product Style
Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

BRAND USAGE TRENDS

Dannon Maintains, Chobani Gains, Yoplait Declines

APPENDIX

Trade Publications and Associations

Companies Mentioned

Amazon
Chobani
Danone
General Mills
Lactails
Stonyfield

For more information about this report visit https://www.researchandmarkets.com/research/s72kcv/united_states?w=5

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