United States Sports Fan Analytics, Trends, Marketing and Business Data, Broadcasting, Social Media, Brand, and Apparel Tracker

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Apr 02, 2024, 05:15 ET

DUBLIN, April 2, 2024 /PRNewswire/ -- The "Sports Fan Analytics & Trends Study in the United States" database has been added to ResearchAndMarkets.com's offering.

The single largest online catalogue of sports marketing and business data.

The Sports Fan Analytics & Trends study provides you with key measurements of consumer fan behavior and demographics, trending since 2011, drawing upon nationwide consumer surveys, across 18 sport categories.

Fan Behavior and Analytics

With this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering TV viewership, online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports, logo apparel purchasing, sports venues, and favorite professional and college team rankings.

Highlights of the Study

Key measurements of consumer fan behavior and demographics
Utilizes nationwide consumer surveys to provide comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace
Data sets across 18 different sports, inclusive of Major and Minor Sports: NFL, NBA, WNBA, MLB, MLS, NHL, Golf, Tennis, Running, College Football, College Basketball, NASCAR, IndyCar, Lacrosse (MLL/NLL), Soccer (non-USA), Minor League Baseball, Minor League Hockey, Mixed Martial Arts

Key Attributes Reported On:

TV & Online Viewership
Attendance
Social Media
Sponsorship Influence Indices
Mobile Device Consumption Patterns
Consumer Product Brand Preferences
Fantasy Sports Involvement
Logo Apparel Purchasing
Sports Venues
Favorite/Most Popular Team Rankings
Demographics

Target Audience Includes:

Advertising and marketing agencies
Consulting firms conducting competitive intelligence on behalf of clients
PR firms
Corporate sponsors
Teams
Leagues
Sports media
Financial services
Social media networks
Social media firms and digital marketing agencies

In this report there are typically four rows of figures:

Row 1) The number of Consumers (in thousands).

Row 2) The vertical percentage is calculated by dividing the number of consumers in the current row by the number of consumers in the Total (or first) row. In some instances, an additional vertical percentage is calculated based on a subset of consumers, in which case there would be five rows of figures.

Row 3) The horizontal percentage is calculated by dividing the number of consumers in the current column by the number of consumers in the Total column.

Row 4) The Market Segment Index (in red) represents the relationship between the percentage of consumers in the segment and the percentage of consumers in the Total column. It is calculated by dividing the vertical percentage in the current column by the vertical percentage in the Total column and multiplying the result by 100.

Companies Featured

Adidas
American Express
Amazon
American
Apple
AT&T
Bank of America
Bud Light
Chick-fil-A
Charles Schwab
Coca-Cola
Coors Light
Diet Coke
Doritos
Enterprise
Fidelity
Ford
Gatorade
GEICO
Hertz
Lays
MasterCard
McDonald's
Monster
Nike
Red Bull
Samsung
Southwest
State Farm
Toyota
Verizon
Vitamin Water

For more information about this database visit https://www.researchandmarkets.com/r/9cwtcv

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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SOURCE Research and Markets