United States Pet Supplements Markets, 2017-2022 & 2023-2027 - Pet Supplements Compete with Pet Food on Health and Wellness

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Jun 02, 2023, 06:15 ET

DUBLIN, June 2, 2023 /PRNewswire/ -- The "US Pet Supplements Market 2023-2027" report has been added to ResearchAndMarkets.com's offering.

The market outlook for pet supplements remains solid, with U.S. retail sales expected to reach $1.4 billion by 2027.

This report provides a detailed examination of how trends are playing out as marketers seek new ways to make supplements an integral part of pets' wellness routines.

Building on the analyses presented in previous editions of this report, this fully updated ninth edition covers historical and projected retail sales from 2017 through 2027, competitive strategies of key players, and trends in new product development including condition-specific formulations, life-stage-focused products, feline supplements, veterinarian-developed products, and carry-overs from the human supplements market, as well as retail channel trends.

Overriding concerns about pet health and wellness and the central part pets play in the household prompted pet owners to continue spending on pet supplements throughout 2022, driving the market to just over $1 billion, an 11% increase from 2021 and reflecting an 11% CAGR for 2017-2022.

The report provides an in-depth examination of the CBD market, following trends in regulation, consumer perceptions, new product development, and marketing. Featuring exclusive data from the analyst's Surveys of Pet Owners, the report details pet supplement purchasing trends as well as attitudes and demographic characteristics of both conventional and CBD pet supplement purchasers.

Although inflation accounts for much of this dollar advancement, and the growth rate has halved from 2020 and 2021, it remains well above the 4% and 5% rates seen pre-pandemic. Survey results from November 2022 show that nearly half of pet supplements purchasers spent more on supplements in the previous 12 months than in 2021, a positive sign amidst economic uncertainty.

Other factors favoring supplement purchasing include a growing reliance on calming/anxiety supplements, the expanding population of senior pets, and a shift towards science-based and veterinarian-formulated supplements.

Despite the favorable outlook, pet supplement marketers continue to compete with marketers of functional, condition-specific treats and foods as pet owners seek out ways to address their pets' nutritional needs in convenient and pet-pampering formats. Another long-term battle in the largely mature market is how to remain relevant by identifying and utilizing the latest, on-trend ingredients while assuring consumers of product safety and efficacy, and engendering more support among the veterinary community.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION

Scope of Report
Report Methodology

THE MARKET

Market Size and Composition
Pet Supplement Sales Surpass $1 Billion
Pet Supplement Sales by Channel
Products for Dogs Dominate Pet Supplement Sales
Market Outlook
Price Inflation Top-of-Mind Concern
Supply Chain Woes Persist
Human Supplement and Pet Supplement Use Overlap
Focus on Health and Wellness
Pet Supplements Compete with Pet Food on Health and Wellness
Pets Central to Home Life
Pets and Owners Physically Closer than Ever
Pet Owner Interest in CBD Supplements Persists
Veterinarians Harbor Enormous Market Clout
Pet Supplement Regulation
FDA and AAFCO Monitor Pet Supplements
National Animal Supplement Council
The AVMA and Pet Supplements
Regulating CBD
Market Projection

MARKETER AND RETAIL TRENDS

Competitive Overview
Standing Out in the Growing Crowd
Pet Supplement Channel Lines in the Omnimarket Era
Pet Owner Brand Preference
Mergers, Acquisitions, and Investments
Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
Retail Trends
Internet Ahead of Brick-and-Mortar Use in Pet Supplement Purchasing
Top Online Marketers and Brands
Pet Supplement Merchandising in Pet Specialty Retailers

MARKETING AND NEW PRODUCT TRENDS

Condition-Specific Formulas Front and Center
Veterinary Formulas Add Scientific Weight
Natural Supplements
Calming Aids and Anxiety Support Supplements
CBD Offers More than Just Anxiety Treatment
Joint Health Supplements
Condition-Specific Lines Cover All the Bases
Omegas and Fish Oil Supplements
Immunity-Related Supplements Get COVID Boost
Probiotics Linked to Digestive Support and Immunity
Allergy/Skin & Coat Supplements
Alternative Formats
Lifestage-Specific Supplements
Cat Supplements Offer More Than Hairball Relief
Supplements for Other Pets

CONSUMER TRENDS

Consumer Purchasing, Buying Habits, and Attitudes
Dog Owners More Likely to Purchase Supplements
Most Supplement Purchasers Are Confident in Product Quality
Factors Influencing Pet Supplement Purchases
Pet Supplement Formats
Condition-Specific Pet Supplements
Internet Ahead of Brick-and-Mortar Shopping in Pet Supplement Purchasing
Use of Special Offers and Promotions
Demographic Trends
Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
Gen Z, Households with Young Children Skew High for Pet CBD Supplement Purchases

OPPORTUNITIES

Challenge: Rising Prices, Economic Pressures
Opportunity 1: Health and Wellness
Opportunity 2: Condition-Specific and Customized Supplements
Opportunity 3: Researching CBD
Opportunity 4: Calming, Immune Products Benefit from Pandemic-Heightened Anxiety
Opportunity 5: Senior Pets
Opportunity 6: Omnichannel Marketing
Opportunity 7: Getting More Veterinarians on Board
Opportunity 8: Science-Based Supplements

CHAPTER 2: THE MARKET

CHAPTER HIGHLIGHTS

INTRODUCTION

Scope of Report
Report Methodology

MARKET SIZE AND COMPOSITION

Pet Supplement Sales Surpass $1 Billion
Pet Supplement Sales by Channel
Retail Sector vs. Vet Sector Growth
Products for Dogs Dominate Pet Supplement Sales

MARKET OUTLOOK

Price Inflation Top-of-Mind Concern
Supply Chain Woes Persist
Human Supplement and Pet Supplement Use Overlap
Focus on Health and Wellness
Pet Obesity and Aging Pets Contribute to Health Concerns
Pet Supplements Compete with Pet Food on Health and Wellness
Digestive, and Skin/Coat Health Top Conditions Treated by Foods, Treats
Pets Central to Home Life
Pets and Owners Physically Closer than Ever
Pet Owner Interest in CBD Supplements Persists
Pet CBD Sales Near $100 Million
Consumer Education a Must in CBD Pet Supplement Market
CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
Veterinarians Harbor Enormous Market Clout
Knowledge Gap a Prime Opportunity

PET SUPPLEMENT REGULATION

FDA and AAFCO Monitor Pet Supplements
FSMA and Pet Supplements
National Animal Supplement Council
Product Labeling and Claims
Scientific Advisory Committee
Adverse Event Reporting
Additional NASC Membership Requirements
The AVMA and Pet Supplements
Regulating CBD
FDA Explores Regulation, Issues Warnings
Regulating CBD Use in Pets
The AVMA Position on CBD

MARKET PROJECTION

CHAPTER 3: MARKETER AND RETAIL TRENDS

CHAPTER HIGHLIGHTS

COMPETITIVE OVERVIEW

Standing Out in the Growing Crowd
Pet Supplement Channel Lines in the Omnimarket Era
Online
Veterinary
Pet Specialty
Mass Market
Pet Owner Brand Preference
Mergers, Acquisitions, and Investments
Encompass Pet Group Acquires WildPaw
Antelope Acquires Ark Naturals
Antelope Acquires Diggin' Your Dog and Super Snouts
Swedencare Acquires NaturVet
Manna Pro Acquires Oxbow Animal Health
ADM Acquires Controlling Stake in P4
Manna Pro Acquires Dinovite
Kinderhook Acquires Primal Pet Foods
H&H Group International Holdings Acquires Zesty Paws
Cargill Invests in AnimalBiome
Vestar Capital Partners Acquires PetHonesty
Wind Point Partners Acquires FoodScience Corp.
Whitebridge Acquires Grizzly Pet Products
Pet Supplements Market Expansion and Accolades
Mars Petcare Dips Its Toe in Supplement Market Waters
Central Garden & Pet Announces New Pet Wellness Brand
Chewy Launches Private-Label Supplements Line
Manna Pro Rebrands as Compana Pet Brands
Bausch + Lomb Introduces Pet Supplement Line
FreshCap Expands Into Pet Supplements Market
Ziggy Marley's Apawthecary Announces Merger with One Farm
Pet Releaf Launches Functional Line, Invests in Sustainability
Zesty Paws Expands into Walmart
Target Launches Pet Nutrition Brand
Primal Pet Foods Introduces Pet Supplement Line
Holistic Hound Earns NASC Certification
Vetio Animal Health Opens New Manufacturing Facility
Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List

RETAIL TRENDS

Internet Ahead of Brick-and-Mortar Use in Pet Supplement Purchasing
Pet Supplement Purchaser Shopper Loyalty
Top Online Marketers and Brands
Pet Supplement Merchandising in Pet Specialty Retailers
Petco Site Visit
PetSmart
Independent Pet Stores
Mass-Market and Farm & Feed Channels
Walmart and Target
Farm & Feed Stores

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS

CHAPTER HIGHLIGHTS

MARKETING AND NEW PRODUCT TRENDS

Condition-Specific Formulas Front and Center
Veterinary Formulas Add Scientific Weight
Natural Supplements
Calming Aids and Anxiety Support Supplements
CBD Offers More than Just Anxiety Treatment
Joint Health Supplements
Condition-Specific Lines Cover All the Bases
Omegas and Fish Oil Supplements
Immunity-Related Supplements Get COVID Boost
Probiotics Linked to Digestive Support and Immunity
Allergy/Skin & Coat Supplements
Alternative Formats
Lifestage-Specific Supplements
Sidebar: Milk Replacers
Cat Supplements Offer More Than Hairball Relief
Supplements for Other Pets
Reptiles
Small Mammals
Birds

CHAPTER 5: CONSUMER TRENDS

CHAPTER HIGHLIGHTS

OVERVIEW OF PET SUPPLEMENT PURCHASING

Note on Data Sources

CONSUMER PURCHASING, BUYING HABITS, AND ATTITUDES

Dog Owners More Likely to Purchase Supplements
Most Supplement Purchasers Are Confident in Product Quality
Factors Influencing Pet Supplement Purchases
Pet Supplement Formats
Conditions Treated with CBD
Internet Ahead of Brick-and-Mortar Shopping in Pet Supplement Purchasing
Pet Owners Choose Home Delivery
Amazon Top Website for Online Pet Supplement Purchases
Pet Specialty Top Destination for In-Store Pet Supplement Purchases
Use of Special Offers and Promotions

DEMOGRAPHIC TRENDS

Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
Gen Z, Households with Young Children Skew High for Pet CBD Supplement Purchases

Companies Mentioned

ADM
AnimalBiome
Antelope
Ark Naturals
Bausch + Lomb
Cargill
Central Garden & Pet
Chewy
Diggin' Your Dog
Dinovite
Encompass Pet Group
FoodScience Corp.
FreshCap
Grizzly Pet Products
H&H Group International Holdings
Kinderhook
Manna Pro
Mars Petcare
NaturVet
Oxbow Animal Health
P4
PetHonesty
Primal Pet Foods
Super Snouts
Swedencare
Vestar Capital Partners
Whitebridge
WildPaw
Wind Point Partners
Zesty Paws
Ziggy Mar.

For more information about this report visit https://www.researchandmarkets.com/r/j1g13m

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